21 Essential Snapchat Statistics You Need To Know In 2022

Knowing the Snapchat demographics statistics will give you a better understanding of who their most active users are.

As a marketer, it’s important to invest time in the platforms where your target audience is most active. This is why we recommend working with a specialised Digital Marketing agency that will have the knowledge and resources to advise you on which platforms to have a presence.

Here’s what you should know about the Snapchat community:

U.S. Snapchat Statistics

In a 2022 survey conducted in the United States, 64% of male Generation Z respondents were active on Snapchat, while the platform boasted a 70% usage rate among female Gen Z users. And, an additional U.S. survey highlighted a 26% surge in weekly TikTok usage from 2020 to 2021. Meanwhile, Instagram experienced a 6.5% decline among teens, while Snapchat maintained a stable 54% weekly usage throughout 2020 and 2021.

Further, only 45% of Snapchat users in the U.S. are male, with the balance of 54.7% being female.

India Has the Largest Snapchat Audience

With an audience of 210.9 million users, India has the largest Snapchat user base as of April 2024. To round out the top six, here are the other leading countries based on audience size:

• United States: 105.01 million users
• Pakistan: 39.55 million users
• France: 28.45 million users
• Saudi Arabia: 25.38 million users
• United Kingdom: 23.48 million users

49.2% of Snapchat Users Worldwide Are Male

Males dominate the Snapchat platform by 0.9%, making up 50% of its users, and the remaining are female.

Snapchat is Most Popular With Younger Generations

In the United States, the most popular age group on Snapchat is those ages 15-25, as they make up 48% of users. Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.

Focusing just on users within the UK, those ages 18-24 make up 77% of the platform’s users. Ages 35-44 are 38%, ages 55-64 are 8%, and those 75 and older are just 2% of Snapchat’s users.

Here you can see the distribution of Snapchat users worldwide by age and gender.

In 20+ Countries, Snapchat Reaches 75% of the 13-24-year-old population

It also reaches 75% of the 13-34-year-old population!