6 Paint Colors That Attract Customers - The Painting Pros

Color can seem like a small detail, but it is proven by psychologists and marketing teams as a highly influential part of the buying process. How you present your business, brand, and products plays a part in driving customers to a business. Changing the color palette could have a huge effect on your sales.

Vivid, eye-catching colors contributes greatly to driving customer behavior. Whether it's the color inside or outside a business, there’s no question that high saturation colors and strong contrasting colors compel customers to act.

What to Consider when Choosing Colors for Your Business

There’s no single appropriate color for getting people’s attention to come into your store, buy an item, or sign up for a sales promotion. To begin the process of choosing paint colors, you must know who your customers are.

The components of color include the hue, value, and chroma. The hue of a color is where it fits on the light spectrum between red and violet. The value is the level of brightness. Darker colors with more black in them are known as shades, while lighter ones with more white are known as tints. Chroma is the level of vividness in the color. High chroma colors look saturated, while low chroma colors look washed out.

The value and chroma of a color influence human perception more than hue. Saturated colors outperform the low-saturation pastel ones, especially when the goal is to get a customer’s attention or to get a customer to take action.

To get the best customer results, follow these guidelines when choosing paint colors for your business:

1. Choose high saturation colors
2. Choose colors appropriate for the brand
3. Think about colors beyond the logo

There is no perfect choice of color. Many experts suggest that choosing a mixture of colors to use throughout your business space is most beneficial. Here are some criteria to consider when choosing a color theme for your business:

Company Mission – A company mission is a goal or philosophy by which your company stands. If you’re an ethical company, that’s part of your mission. If you are a quick-service company, speed is part of your mission.

Client Characteristics – Go through your client base. You can analyze anything from demographics, lifestyle, to personality traits to gauge what colors your audience would react well to.

Competitors – Pay attention to the colors successful competitors utilize and try to implement them into your custom style.

Business Environment and Outcome – Think about the results you want to get from your business. The color you choose for your business environment should match your business goals.

Paint Colors for Your Business and Customer

The color scheme you choose for your business can have a huge impact on profit, customer conversion rates, and overall success among your competitors. What seems like a trivial matter of aesthetics is a topic well-researched. There are many benefits to having some color instead of plain white everywhere.

Research has proven that color influences how a customer reacts to or sees a brand or commercial business. Color can both influence the mood and associations the customer makes with a business.