About Buddy - BIG

Pay for Real Attention, Not Just Impressions.

More channels, same simplicity.

Bringing simplicity and scale to Omnichannel campaigns.

Key features

Build 6 channels in 1 place

Take your campaigns to the new level with one platform having it all!

Repurpose assets

Reuse your assets across multiple channels.

Report in real-time

Make your life easier with automated decks with real-time performance.

Reduce carbon footprint

Select lower-emitting options at each step of the set-up, without compromising performance.

Report your emissions

Measure and report carbon emissions of your campaigns within our Data Intelligence Platform.

Optimise for future campaigns

Save your emissions settings to apply to future campaigns.

Explore more features Complements DSPs and SSPs

All the technology we architect, design, and build is made available through the Buddy platform, purposefully engineered to complement any DSP and SSP, and enhance digital advertising performance.

An infographic of the supply chain, going from the left it's an Advertiser feeding into a DSP, feeding into an SSP and eventually into a publisher website. The Buddy platform is visualised to sit on top of the DSP and SSP. An infographic of the supply chain, going from the left it's an Advertiser feeding into a DSP, feeding into an SSP and eventually into a publisher website. The Buddy platform is visualised to sit on top of the DSP and SSP. Integrated with all 
major DSPs

Export tags for DV360, The Trade Desk, MediaMath, Verizon, Xandr and more.

Logo of the Trade Desk in black Logo of Adform in black Logo of Google DV360 in black Logo of Amobee in black Logo of Broadsign in black Logo of Xandr in black We supply the best media

Gain instant access to top local publishers across mobile, desktop and digital out of home.

Logo of GQ in white Logo of ESPN in white Logo of Vice in white Logo of News.com.au in white Logo of Gourmet Traveller in white Logo of JCDecaux in white Logo of Time Out in white Logo of The Australian in white Logo of Financial Review in white Logo of Domain in white Logo of Kidspot in white Logo of VMO in white Logo of Vogue in white Logo of Taste in white Logo of MTV in white Logo of Nine.com.au in white Logo of Junkee in white Logo of QMS Media in white Creatives ready under 3 min

Assemble your assets into digital ad formats, ready to go live in under 3 minutes!

View showcase

16 formats

90+ format variations

multiple sizes

across desktop and mobile

Optimise for better campaign results

Measure, report, and now optimise campaign results with our Data Intelligence Platform.

Advertise smarter and reduce emissions We’ve integrated sustainability into every campaign by using AI-powered technologies to reduce CO2 emissions and produce GHG Protocol Scope 3 complaint reports. Our sustainability efforts include:

CO2 impact tracking

Real-time emissions monitoring.

Eco-optimised ad formats

Automatic selection of environmentally friendly formats.

Responsible media buying

Prioritise low-carbon publishers.

Want to gain access to Buddy?

Get in touch and we’ll set up a time to show you Buddy in action.

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  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
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  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
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