About Us - Estes Park

About Visit Estes Park

Whether it’s a guest’s first—or hundredth—visit to Estes Park, every experience should feel magical and memorable, unlike any other destination. Visit Estes Park works with local, regional, and national partners to identify, promote, and deliver the experiences that make Estes Park a truly one-of-a-kind vacation destination. We are proud to be part of a community that values each guest’s personal experience and is dedicated to helping visitors create lifelong memories in Estes Park.

Visit Estes Park is the operating name of the Estes Park Local Marketing District (LMD) and serves as the official Destination Marketing Organization (DMO) for Estes Park, Colorado. The organization was formed in 2009 following voter approval within the Marketing District to establish a 2% lodging tax on short-term stays in lodging establishments and private homes used as short-term rental properties. Required Intergovernmental Agreements between the Town of Estes Park and Larimer County, as mandated by state law, formalized the structure and operations of the District.

 

Local Marketing District Tax

The Local Marketing District tax became effective on January 1, 2009 and applies in designated areas of Colorado to lodging accommodations rented for fewer than 30 days. This includes hotels, motels, condominiums, camping facilities, auto camps, trailer parks, and similar lodging services. The tax is charged to the guest and collected by the lodging provider. It is not a sales tax and is filed separately from the Colorado Combined Retail Sales Tax Return.

Mission

To attract guests to the District through effective and efficient destination marketing and management in order to drive year-round economic growth.

Vision

To be a year-round tourism, group, and event destination that supports a healthy mountain village—balancing financial success, positive and memorable guest experiences, environmental sustainability, and quality of life for our community.

What We Do

Visit Estes Park works to incrementally increase visitation and its economic benefits while enhancing community well-being. Our approach is strategic, research-driven, and responsive to evolving travel trends. Our efforts extend far beyond advertising and include:

Stakeholder Partnerships

Market Research

Destination Brand Strategy

Website & Digital Marketing

Collateral Development

Public Relations

Social Media

Advertising

Planning

Direct Marketing & Sales

Destination Overview

Located just 90 minutes from Denver at the eastern entrance to Rocky Mountain National Park, Estes Park is a majestic mountain destination known for outdoor adventure, watchable wildlife, and scenic beauty. It is widely recognized as Colorado’s quintessential mountain town.

Accreditation

Visit Estes Park is accredited with distinction by the Destination Marketing Accreditation Program (DMAP) of Destinations International.

Destinations International 2025 M Street, N.W., Suite 500 Washington, D.C. 20036 Phone: 202-296-7888

Office Location

Visit Estes Park 1692 Big Thompson Ave., Suite 101 Estes Park, CO 80517 Phone: 970-586-0500 Website: www.VisitEstesPark.com

Careers

Interested in working at Visit Estes Park? Visit our Careers page to view current job openings.

Additional Resources

• Local Marketing District Map: