App Store Connect - Apple Developer

Manage your apps

Create your product page

Help customers find and engage with your app on the App Store by creating a great product page. You can enter your app name, subtitle, keywords, description, and more, in 40 languages. Upload up to 10 screenshots and three app previews for each supported language, and choose the order you’d like them to appear.

You can make your product page even more relevant and effective for customers on the App Store with product page optimization and custom product pages.

Add In-App Purchases

Sell a variety of content, including subscriptions, new features, and services, from within your app by entering In-App Purchase details in App Store Connect. You can also select an In-App Purchase to promote it directly on the App Store.

• Learn more about In-App Purchases
• Learn more about Auto-renewable subscriptions

Test your apps

Invite users to test your apps and App Clips and collect valuable feedback before releasing your apps on the App Store using TestFlight in App Store Connect. You can invite up to 10,000 testers using just their email address or by sharing a public link.

Learn more about TestFlight

Submit

View each build of your app that you’ve uploaded using Xcode or altool. When your app is ready for public distribution, submit it to App Review.

Learn about App Review

Manage releases and updates

Choose to automatically or manually publish your app or game as soon as it’s approved, or release it on a specific day. You can also select to release your app updates in phases over a seven‑day period, as well as set up pre‑orders for all Apple platforms you support.

Learn more about publishing your app

Gain performance insights

App Analytics lets you measure user engagement, marketing campaigns, and monetization using data you won’t find anywhere else. Get next-day sales and unit data in Sales and Trends, and view details on completed payments in Payments and Financial Reports.

Learn more about App Analytics

Manage agreements and financial information

View and accept the agreements required to offer apps on the App Store. Add your bank account and tax information to receive payments, view invoices, and more.

Learn more about Business

Access additional features

In-App Events

Offer timely events within your apps and games — such as game competitions, movie premieres, live-streamed experiences, and more — that customers can discover right on the App Store.

Learn more about In-App Events

Respond to reviews

Respond to user reviews on your App Store product page to improve your app’s discoverability, encourage downloads, and build rapport.

Learn more about responding to user reviews

Promo codes

Create and distribute promo codes to give potential customers or press a free download of your app or In-App Purchase.

Learn more about promo codes

Game Center

Configure features to bring even more fun and connection to your games with Game Center, Apple’s social gaming network.

Learn more about Game Center

App bundles

Group up to 10 of your apps together into a single download.

Learn more about app bundles

Marketing assets

Promote your app’s biggest moments — such as a new app launch, new version, or getting featured on the App Store — using marketing assets you generate in the App Store Connect app. Choose from an assortment of visual assets, then share them to your selected social media channels to encourage people to download your app.

Learn more about promoting your app