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iPhone

Say hello to the latest generation of iPhone.

Learn more Shop iPhone

Apple Watch Series 11

Turn resolutions into routines. Quit quitting your fitness goals.

Learn more Buy

iPad Air

Now supercharged by the M3 chip.

Learn more Buy

Apple Fitness Plus

Start the year strong with guided workouts and meditations.

Get up to 3 months on us.1

Learn more Learn more Try it free Try it free

Scan code with iPhone or iPad.

Use the Camera app to activate your free trial.1

MacBook Pro 14”

Supercharged by M5.

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Apple Watch Ultra 3

Personal beast.

Learn more Buy

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

Learn more Buy

Apple Trade In

Get up to $180–$670 in credit when you trade in iPhone 13 or higher.2

Get your estimate

Apple Card

Get up to 3% Daily Cash back with every purchase.

Learn more Apply now Apply now

Endless entertainment.

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More from Apple.Watch the latest brand films from Apple.

  • Designed for Every Student
  • A Critter Carol
  • The Underdogs: Blue Screen of Death
  • Jackson Wang: Let Loose
  • Dear Apple
  • No Frame Missed

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