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Apple

iPhone

Say hello to the latest generation of iPhone.

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AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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Apple Watch Series 11

Turn resolutions into routines. Quit quitting your fitness goals.

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iPad Air

Now supercharged by the M3 chip.

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MacBook Air

Sky blue color.Sky high performance with M4.

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iPad

Now with the speed of the A16 chip and double the starting storage.

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HomePod mini

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Apple Trade In

Get up to $180–$670 in credit when you trade in iPhone 13 or higher.1

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Apple Card

Get up to 3% Daily Cash back with every purchase.

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Endless entertainment.

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More from Apple.Watch the latest brand films from Apple.

  • Designed for Every Student
  • A Critter Carol
  • The Underdogs: Blue Screen of Death
  • Jackson Wang: Let Loose
  • Dear Apple
  • No Frame Missed

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