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Archetype

Marketing Services

San Francisco, California 110,850 followers

We are Archetype. We partner with category creators and industry leaders to build the world’s most magnetic brands

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About us

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

Website https://www.archetype.co

External link for Archetype

Industry Marketing Services Company size 501-1,000 employees Headquarters San Francisco, California Type Public Company Founded 2019

Locations

• Primary

  100 Montgomery St

  San Francisco, California 94104, US

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• Silodam 1d

  Amsterdam, North Holland 1013, NL

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• 18 Richmond Road, 18 Bikaner Signature Tower

  Bangalore, Karnataka 560025, IN

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• No.22 Guanghua Road, Chaoyang District

  Room 1703-1705, Tower2, Guanghualu SOHO

  Beijing, Beijing 100020, CN

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• 31 Milk St

  Boston, Massachusetts 02109, US

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• 287-299 Queens Road Central

  299 QRC, Unit 1102-1104, 11/F

  Hong Kong, Hong Kong 0000, HK

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• BO3-B-12-1, Menara 3A No.3 Jalan Bangsar KL Eco City

  Kuala Lumpur, Selangor 59200 , MY

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• 110 High Holborn

  London, England WC1, GB

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• Calle de Prim, 19

  Madrid, Community of Madrid 28004, ES

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• Piazzale Principessa Clotilde, 8

  Milan, Lombardy 20121, IT

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• Nirmal, 6th Floor Nariman Point

  Mumbai, Maharashtra 400021, IN

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• Nymphenburger Straße

  Munich, Bavaria 168 80834 , DE

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• 2nd Floor, TDI Centre, Plot Number 7, Jasola District Centre

  New Delhi 110025, Delhi 110025, IN

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• 250 Park Ave S

  New York, New York 10010, US

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• 17, Rue de la Banque

  Paris, Ile de France 75002, FR

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• Room 1804, SOHO Zhongshan Plaza, No. 1065 West Zhongshan Road, , Changning District

  Shanghai, Shanghai 200051, CN

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• 36 Prinsep Street

  #05‑01/02

  Singapore, Singapore 188648, SG

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• Västmannagatan 4

  Stockholm, Stockholm County 11124, SE

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• 10 Waterloo St

  Level 3

  Surry Hills, New South Wales 2010, AU

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• 925 N La Brea Ave

  4th Floor

  Los Angeles, California 90038 , US

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Employees at Archetype

• Bill Lesieur

• Ian Delaney

• Helena Maus

• Erin Freeley

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Updates

• Archetype reposted this

  Simon Lesch 4d
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  PR and communications teams in tech are quietly picking up a new responsibility. It is no longer just about where you get coverage or what gets said. It is about how AI systems interpret, summarise and recommend your organisation. Search traffic to news sites has already fallen by roughly a third globally in a single year. At the same time, buyers, partners and even journalists are asking AI assistants questions like: 1 - Who operates in this space? 2 - Who should we talk to? 3 - Who is credible Those answers are being shaped by press coverage, bylines, quotes and thought leadership. In other words, PR is now training AI systems, whether teams realise it or not. I’ve written a short piece on why AI visibility is becoming a core PR discipline for tech companies, and what comms teams should start doing differently. If you work in PR, corporate affairs or communications at a tech company, this shift matters. Read the article here: https://lnkd.in/gaZsYqPW Curious how others are seeing this play out inside their organisations.

  80 5 Comments Like Comment Share

• Archetype reposted this

  Archetype

  110,850 followers

  3w
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  𝗗𝗶𝗲 𝗞𝗼𝗺𝗺𝘂𝗻𝗶𝗸𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗲𝗵𝘁 𝘃𝗼𝗿 𝗲𝗶𝗻𝗲𝗺 𝗪𝗲𝗻𝗱𝗲𝗽𝘂𝗻𝗸𝘁. KI verändert, wie Menschen Informationen finden. Zielgruppen werden wählerischer und Vertrauen wird zur härtesten Währung. Bei Archetype beobachten wir vier zentrale Trends, die 2026 entscheidend sein werden. Sie zeigen, wie Marken künftig Sichtbarkeit, Relevanz und Einfluss neu denken müssen. In den Slides unten findet ihr die vier Entwicklungen und was sie für euer Unternehmen bedeuten können. Welche Trends sagt ihr voraus? Lasst uns sprechen!

  17 1 Comment Like Comment Share

• Archetype reposted this

  Archetype

  110,850 followers

  3w
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  Un nouveau cycle s’ouvre pour la communication, probablement le plus décisif depuis des décennies. L’IA transforme la manière dont l’information est découverte et consommée, les audiences deviennent plus sélectives et la confiance s’impose comme la valeur la plus précieuse. Chez Archetype, nous observons déjà 4 grandes évolutions qui vont profondément modifier la façon dont les marques communiqueront en 2026 🔎 Découvrez ces transformations et ce qu’elles impliquent concrètement dans ce carrousel👇 Et vous, quelles autres évolutions anticipez-vous ? 💬

  13 Like Comment Share
• Archetype

  110,850 followers

  1mo
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  #CES2026 delivered⚡️ This year in Las Vegas, Archetype supported CES across media moments, creator activations, and live experiences — and it was one of those weeks that reminded us why we love what we do. From live morning broadcast segments to creator-led stage panels (s/o to our rockstar client and emcee Ashley Waxman), to coordinating creator attendance at the Lenovo keynote, our team worked behind the scenes to help ideas, stories, and voices land where it matters most. Seeing creators take the stage, connect with audiences, and bring technology to life in real time was a highlight. Huge thanks to the incredible creators we partnered with throughout the week: Tayllor, Chelsea, Uptin, Becca, Danny, Carter, Justin, Megan, Tania, Christina, Peter, Matt, Jenna, and Liz & those new faces we met: Morgan, Michelle, Dawn, Madeline, & many more! Beyond the programming, CES gave us space to learn, iterate, and sharpen how brands show up, and yes, to have a little fun along the way, too. Late nights, early call times, great conversations, and a few laughs in between made it one for the books. Grateful to our partners at CTA, collaborators, and our internal team who made it all happen. Until next year ✨

  • +3
  173 13 Comments Like Comment Share

• Archetype reposted this

  James Isles (JP), MAICD 2mo
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  🌟 ACWA Strategy to Action Workshop – AI from Vision to Practice 🌟 This week I attended ACWA’s forward-thinking workshop on the role of AI in the social services sector, led by Simon Lesch, Head of AI APAC at Archetype. The session combined a keynote with a panel discussion featuring providers already embedding AI into mainstream practice to increase efficiencies @SSI & Barnardos Australia Key takeaways included: • The importance of having a clear AI strategy and accountability framework. • Taking stock of existing tools and processes across organisations. • Recognising that AI is not replacing humans, it’s about adding value, reducing administrative burden, and enabling more relational care. • The need for governance, policy, and risk mitigation steps to ensure safe adoption within organisations. • Exploring where AI leadership should sit, whether ICT, P&C, legal, risk, or even at CEO level – and the potential for centres of excellence in this space. • Above all, the reminder: don’t be left behind – better to understand AI now than avoid it. 💬 From the frontline: • Seannan (Social Worker, Key Assets) shared how inspiring it was to see NGOs already embracing AI to support social work. Seannan highlighted the hope AI brings in freeing up time for meaningful, relationship-based work with children and families. • Anthony (Director of ICT, Key Assets) reinforced that information security and guardrails are critical, and emphasised the opportunity to reduce administrative tasks so practitioners can focus on impact. He noted that initiatives currently being driven within Key Assets (Australia) are vital to building the infrastructure needed to embed AI automation responsibly. 👏 Huge thanks to ACWA for convening this important conversation and to Simon Lesch for guiding us through the vision and practice of AI in our sector. It’s clear that understanding and preparing for AI is essential if we want to maximise its potential to support children, families, and communities.

  47 2 Comments Like Comment Share

• Archetype reposted this

  Sophie Barocas 2mo
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  Sharing some thoughts and reflections on the changing PR landscape, and what I've observed returning to Archetype after maternity leave. AI has reshaped how stories are found, filtered and valued. Attention is harder to earn and easier to lose. It's changing how journalists work, what they want and how quickly they expect it. Brands need to adapt just as quickly. It's a shift we're all navigating, and one I believe holds many opportunities for the year ahead.

  42 2 Comments Like Comment Share

• Archetype reposted this

  Mamma United

  2,195 followers

  2mo
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  Idag gästade två av våra mammor, Amira och Roksana, TV4 Nyhetsmorgon tillsammans med vår generalsekreterare Anja Nordenfelt. De pratade om boken ”Synliggör mammorna” och om den långa, ibland tuffa, kampen för att bli en del av Sverige. Om att komma ny till ett land, försöka förstå ett nytt system, lära sig ett nytt språk, hitta ett sammanhang och samtidigt vara mamma och orka bära familjen. Genom boken lyfts mammor som sällan får ta plats i samhällsdebatten. Deras erfarenheter av migration, rasism, oro för barnen men också kraft, driv och framtidstro. Det är just de rösterna Mamma United finns till för att stärka och synliggöra. 📺 Ett kort Klippet från Nyhetsmorgon finns här i inlägget, ta dig gärna några minuter att lyssna. När mammor får ta plats förändras både familjer och samhällen.

  …more 239 11 Comments Like Comment Share

• Archetype reposted this

  Simon Lesch 2mo
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  In 2026, leaders and teams want progress with purpose. Here’s what we learned >> We asked attendees at our recent Connect event to share their fears, hopes, and ideas for the year ahead. Their responses painted a clear picture of where the industry is heading. Many worry about AI overload, job disruption, budget tightening, elongated sales cycles, and global uncertainty. But at the same time, there is a strong sense of optimism. Leaders are seeking clarity, capability and confidence in the age of AI as teams want to use it to reduce admin, unlock creativity, drive strategic decision making, build community, and create smarter, more connected workplaces. At Archetype, we will continue shaping the conversation, building practical skills, and helping brands navigate the opportunities that new technology brings. Thank you to everyone who shared their thoughts. We are looking forward to an ambitious, creative, and collaborative 2026.

  …more 15 Like Comment Share
• Archetype

  110,850 followers

  2mo
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  🔍 Satellite revient avec les actus social media du mois ! Comme chaque mois, on a passé au crible les updates social media de Novembre pour vous aider à y voir plus clair. ✨ 🤖 Entre IA, nouveaux formats et outils publicitaires : les plateformes ne ralentissent pas… et nous non plus. ➡️ Découvrez tous les nouveautés dans notre carrousel.

  3 Like Comment Share
• Archetype

  110,850 followers

  2mo
  • Report this post

  💡 Did you know that ChatGPT reached 800 million weekly active users in September 2025, dominating 80% of the AI search landscape? 📝 We’ve published a new blog that explores what this shift means for brands and outlines five practical steps to build AI search resilience. We’ve listed the first one below. Click the link to uncover the rest: https://lnkd.in/edVWu2nr 1️⃣ Answer first, elaborate later. Your content should answer the core question in the first two sentences before adding detail. This helps AI tools understand what you’re addressing and cite your brand as the source. 👋 If you want your brand to show up when it matters, get in touch with us today.

  16 1 Comment Like Comment Share

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• Text100 (now Archetype)

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