Are Trek Bikes Worth It? [BRAND ANALYSIS] - Discerning Cyclist

Home » Where Are Trek Bikes Made » Are Trek Bikes Worth It? [BRAND ANALYSIS] - Discerning Cyclist

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Choosing which bicycle brand you wish to follow, if any, will come down to a number of personal choices and factors. Heritage, lifestyle, impact on society, ethics, values, environmental and economic factors are part of the decision-making process in signing on to any company’s goods or services.

Bicycles are a consumer product and manufacturers compete for your attention and cash. They have proven to be capable of fulfilling many needs from essential means of transportation, through to a commuting tool, leisure vehicle and source of sporting competition.

With such a wide range of uses and budgets working from a wonderfully simple design process, manufacturers need to create and furnish values and meanings to distinguish one from another.

This is especially true as many of the component parts are made by third-party providers. The bicycle manufacturer can partner with these companies who are brands in their own right.

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Image Credit: Trek Bikes

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