Are You Solving The Right Problem? - Harvard Business Review

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SKIP TO CONTENTHarvard Business Review LogoDecision making and problem solvingAre You Solving the Right Problem?

Most firms aren’t, and that undermines their innovation efforts. by Dwayne Spradlin

From the Magazine (September 2012)Liudmila Chernetska/Getty Images

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“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said.

Read more on Decision making and problem solving or related topic Strategic analysisA version of this article appeared in the September 2012 issue of Harvard Business Review.Dwayne Spradlin is the president and CEO of InnoCentive, an online marketplace that connects organizations with freelance problem solvers in a multitude of fields. He is a coauthor, with Alpheus Bingham, of The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (FT Press, 2011).
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Read more on Decision making and problem solving or related topic Strategic analysis

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