Bullseye (mascot) - Wikipedia

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Appearance move to sidebar hide From Wikipedia, the free encyclopedia Target's Bull Terrier mascot "Bullseye (dog)" redirects here. For the fictional dog from Oliver Twist, see Bill Sikes.
Bullseye at the 2008 ceremonial start of the Iditarod

Bullseye is a fictional Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in-store signage, and is used in various marketing campaigns. Bullseye is portrayed by female dogs.[1]

History

[edit]

The original Bullseye mascot that debuted in a 1999 commercial[2] and was portrayed by American Kennel Club Champion Kingsmere Moondoggie, known as "Smudgie".[3] In 2014, the mascot was depicted by a dog named Nikki.[4]

There are multiple dogs who play Bullseye, taking turns during different promotional campaigns.[5] Each Bullseye actor has a pure white coat and has the logo of Target, shaped like a bullseye, painted around its left eye, which is the origin of the mascot's name. The makeup used on Bullseye is all-natural and non-toxic.[4] Bullseye dogs live on a ranch just north of Los Angeles trained by David McMillan, operator of Worldwide Movie Animals (WMA).[5] In 2004, American artist Amy Brazil was commissioned to paint an 8-foot by 8-foot portrait of Bullseye, which now hangs at Target corporate headquarters.[6]

Bullseye is used for marketing, and merchandise has been produced based on the character. The first toy depicting Bullseye, a stuffed toy, was released in 1999.[1] The mascot has since appeared in various forms of merchandise, including a Transformers toy.[7]

See also

[edit]
  • List of individual dogs

References

[edit]
  1. ^ a b Taubenfeld, Emma (2021-10-07). "Who Is Bullseye? Everything You Need to Know About the Target Mascot". Reader's Digest. Retrieved 2025-05-12.
  2. ^ "At Target Field, a bullseye view of the game". Star Tribune. 31 March 2012. Archived from the original on 2021-04-21. Retrieved 2021-04-21.
  3. ^ Target through time. Retrieved 23 Mar 2012 from Archived 2016-03-04 at the Wayback Machine
  4. ^ a b Keenan, Marney Rich. "Keenan: Bullseye hits the Target, ranks first class". The Detroit News. Archived from the original on 2021-04-21. Retrieved 2021-04-21.
  5. ^ a b Tabuchi, Hiroko (2015-12-22). "Target's Dog Mascot Learns New Tricks in Marketing Blitz". The New York Times. ISSN 0362-4331. Archived from the original on 2021-04-21. Retrieved 2021-04-21.
  6. ^ "Running with the big dogs". Archived from the original on 1 December 2017. Retrieved 5 May 2017.
  7. ^ Schedeen, Jesse (2024-03-13). "Transformers: Hasbro Reveals Target-Exclusive Optimus Prime & Autobot Bullseye Figures". IGN. Archived from the original on 2025-03-25. Retrieved 2025-05-12.
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