Buy It! The Great Gatsby's Rolls-Royce Is Just-restored And Up For ...

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1928 Rolls-Royce 4050 HP Phantom I Ascot Dual Cowl Sport Phaeton
Photo by Rolls Royce
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F. Scott Fitzgerald’s The Great Gatsby, if you’ve never read it, sets the Roaring Twenties as a backdrop for an intense love story that ultimately comes undone, and in the process showcases the boundaries imposed by an excess of wealth.

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Francis Ford Coppola’s 1974 film adaptation of the book starred Robert Redford as Jay Gatsby, but more importantly, it featured an incredible vehicle as the millionaire’s daily driver — a 1928 Rolls-Royce 40/50 HP Phantom I Ascot Dual Cowl Sport Phaeton.

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That vehicle is now coming up for auction online, in a sale hosted by Phoenix-based Classic Promenade Collectible Motorcars.

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While over 30 million copies of The Great Gatsby have been sold, less than 30 of these cars were built, and this one is a one-of-one special.

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“They could not have selected a better car for the movie,” says Harry Clark, Classic Promenade’s owner and a concours master judge. “It completely represents the slightly avant garde, almost ostentatious nature of Gatsby. It has elegance, it’s sporty. Of the 28 Ascots (built), there was only one with this unique (dual-cowl) body style. This one.”

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Learn more about the cars

  1. 2025 Rolls-Royce Cullinan

    3.00

    out of 5

    vehicle outline drawing, no image available for 2025

    MSRP  $447,900 to $554,600

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  2. 2025 Rolls-Royce Ghost

    2.75

    out of 5

    MSRP  $415,375 to $487,950

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  3. 2025 Rolls-Royce Phantom

    2.88

    out of 5

    MSRP  $593,550 to $687,950

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  4. 2025 Rolls-Royce Spectre

    3.75

    out of 5

    vehicle outline drawing, no image available for 2025

    MSRP  $495,600 to $530,100

    Add to Compare Remove Vehicle
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While the body is original, it started life riding on a different chassis, S240RM, and was swapped onto chassis S304KP some time around 1945.

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The last time this magnificent car sold was over 10 years ago, at Bonham’s 2009 Greenwich auction, where it traded hands for $238,000. The vehicle remarkably shows only 73,848 miles, and was given an eight-year concours restoration that finished in 2019. According to Promenade, the restoration alone cost “in excess of $1 million.”

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The auction begins October 12, and the car’s price is now expected to crest seven figures.

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