Captain Morgan | Brand Profile | Diageo

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Captain Morgan is a premium spirit brand made with the finest Caribbean rums

Launched in 1982, Captain Morgan is one of the most popular rum brands in the world and has since made a mark of its own in the global market. It is relished in over +100 countries with more than 11 million cases sold each year.

However You Spice, Spice On

There’s a delicious world of possibilities out there - just waiting to be enjoyed.

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Our latest

stories

/ 30 Jun 2025 Our BrandsPositive DrinkingGuinnessJohnnie WalkerBuchanan'sDon JulioSmirnoffCrown RoyalCaptain MorganCasamigos Spirit of the game: how Diageo is building brands in global sporting culture 25 Jun 2024 EuropeOur PeopleESGInclusion and DiversityRumCaptain Morgan Eleanor Morgan included in Management Today’s 35 Under 35 List for 2024 01 Mar 2024 EuropeInnovationOur BrandsCaptain MorganLow and No Alcohol Captain Morgan Spiced Gold 0.0% – the Science Behind the Liquid 03 Aug 2023 EuropeESGOur BrandsPositive DrinkingRumCaptain Morgan Celebrating moderation with Captain Morgan 21 Mar 2023 ESGOur BrandsPositive DrinkingRumCaptain Morgan Bree Runway slows down iconic track, ‘Rhythm of the Night’, for global Captain Morgan responsible drinking campaign View all

Our latest

press releases

/ 30 Aug 2023 EuropeInnovationConsumer TrendsOur BrandsPositive DrinkingLow and No AlcoholCaptain Morgan Captain Morgan Enters Alcohol Free Market with Launch of Captain Morgan Spiced Gold 0.0% 10 Mar 2023 Asia PacificInvestorsOur BrandsAcquisitions and DisposalsRumCaptain Morgan Diageo completes acquisition of Don Papa Rum 08 Aug 2022 Our BrandsRumCaptain Morgan Captain Morgan invites people to ‘Spice On’ as it launches new global campaign 05 Jul 2022 North AmericaOur BrandsInnovationRumCaptain Morgan Diageo and The Vita Coco Company Collaborate for Premium Canned Cocktail Line 07 Sep 2021 Asia PacificESGSustainabilityRumCaptain Morgan Queensland’s newest drinks brand set to help turbocharge Great Barrier Reef coral regeneration 10 Jan 2020 Asia PacificESGSustainabilityRumCaptain Morgan Diageo Australia: Bundaberg Rum to donate to the Australian Red Cross Disaster Relief & Recovery Fund 09 Jul 2019 North AmericaOur BrandsConsumer TrendsRumCaptain Morgan There's a new captain taking the field: Captain Morgan partners with Major League Soccer 05 Feb 2018 North AmericaPositive DrinkingOur BrandsRumCaptain Morgan Captain Morgan makes a splash at Gasparilla 22 Sep 2017 North AmericaESGPositive DrinkingRumCaptain Morgan Captain Morgan parent company Diageo pledges $1 million to hurricane relief in US Virgin Islands View all Spirit of Progress

Spirit of Progress

Promoting positive drinking is a key pillar of our Spirit of Progress 10-year action plan, and we have a target to change the attitudes towards drink driving of five million drivers by 2030.

In December 2021, Captain Morgan and Guinness partnered with THINK!, the UK government’s official road safety campaign, to launch a new digital programme aimed at tackling drink driving over the festive period. The initiative ran on Captain Morgan's social channels and called on people to stop friends from getting behind the wheel after they have had a drink. To amplify the message, Captain Morgan partnered with influencer, presenter and reality tv star, Sam Thompson, to release short and engaging videos for social media.

Learn more about Spirit of Progress

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