Cava Adding Veggie Rice To Menu - Fast Casual

Food & Beverage

Cava adding veggie rice to menu

September 14, 2020

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Cava has added RightRice, a lower-carb veggie rice option, to the menu at its 100-plus restaurants across the U.S. The shelf-stable rice is made from 90% vegetables and has more than double the protein, five times the fiber and nearly 40% fewer net carbs than a bowl of white rice, according to a company press release.

Created by Popchips founder Keith Belling, RightRice is made from a blend of lentils, chickpeas and green peas, plus a bit of rice. It's available via Amazon, Whole Foods and Kroger but is now making its way onto restaurant menus.

"As one of the most popular fast casual concepts in the country, Cava is the ideal partner for RightRice to launch our food service business," Belling said in the release. "With a shared mission of making delicious, healthier food options more accessible, our brands align so well, and we are excited to introduce RightRice to CAVA's passionate and loyal guests."

Cava CEO Brett Schulman said he was adding RightRice to meet customer demand for more plant-forward options.

"True to our Mediterranean roots, we saw RightRice as the perfect solution," he said. "After looking at a variety of rice alternatives, RightRice was the only one that delivers on the taste and nutritional profile we were looking for and uses Mediterranean ingredients and flavors we love. We are honored to be the first national restaurant partner for RightRice, and we intend to continue expanding our plant-based menu to meet our guests' needs."

The Chicken + RightRice Bowl is the latest addition to Cava's line of curated bowls and features a proprietary, chef-designed blend of RightRice, arugula, grilled chicken, Tzatziki, hummus, feta, cucumber, tomato and onion, finished with house-made Greek Vinaigrette dressing. RightRice will also be featured as a base for CAVA's build-your-own bowl or pita along with a wide array of greens, dips, proteins and toppings.

Food & Beverage

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