Chartboost - Wikipedia

Mobile game advertising platform Chartboost

Company type	Private
Industry	Mobile apps, Mobile games, Mobile advertising, Advertising technology
Founded	2011; 14 years ago (2011)
Founder	Maria Alegre, Sean Fannan [1][2]
Headquarters	United States
Key people	Stephen Upstone (CEO) Marco van de Bergh (CTO) Maggie Mesa (SVP, Global Business Development)
Owner	LoopMe
Website	loopme.com/chartboost

Chartboost is an in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games.[1][3] As of 2016, Chartboost had been integrated into more than 300,000 games[1] with 40 billion game sessions[1] per month.[1]

In 2019, Chartboost ranked on a return on investment index, scoring 6th position on Android and 14th on iOS, behind mobile ad networks run by Google, Facebook, Unity Technologies, Aarki and Vungle.[4]

In May 2021, Zynga acquired Chartboost for $250 million.[5][6][7][8]

In December 2024, Zynga sold Chartboost to LoopMe, an AI-powered adtech company. Financial details of the transaction were not disclosed.[9]

Use and features

[edit]

Game developers use the Chartboost platform for monetization purposes; that is, to generate revenue, build user bases, negotiate business deals with other developers, as well as to monitor the data associated with these activities.

Chartboost Monetization includes[10]:

• In-app bidding
• Premier demand sources
• Support for a variety of ad formats (e.g. video, rewarded, interstitial, banner)
• Reporting on key metrics such as ad requests, impressions, eCPMs, fill rate and auction data

History

[edit]

Chartboost was launched in 2011 by Maria Alegre (co-founder) and Sean Fannan (CTO).[11] After departing from Tapulous, the co-founders set out to create an own self-developed platform that allowed game developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.[2][3][11]

In January 2013 Chartboost announced a $19 million Series B funding round led by Sequoia Capital.[12]

In April 2013 Chartboost opened its first international office in Amsterdam.[13]

In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers.[14] Roostr was rebranded to Chartboost Influence and then both were shut down (that is, Chartboost exited the influencer market).[5][6][7][8]

In May 2021, Zynga acquired Chartboost for $250 million.[5][6][7][8]

Following the acquisition by LoopMe in December 2024,[9] Chartboost was added to LoopMe's Intelligent Marketplace offering.

Recognition

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• In 2013, Maria Alegre was listed in Forbes Magazine’s 30 under 30 list in "Marketing & Advertising".[15]
• In 2013, Maria Alegre was listed by El País as one of the Top 100 Most Relevant People of the year.[16]
• In 2014, Chartboost was listed in the VentureBeat Index Report as one of the top 10 mobile advertising companies.[17]
• In 2014, Maria Alegre was listed in Forbes Magazine's 30 under 30 list of "The Brightest Young Stars in Video Games".[2]
• In 2014, Chartboost was named "Best Places to Work" by the San Francisco Business Times.[18]

References

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1. ^ a b c d e Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016.
2. ^ a b c Ewalt, David M. "30 Under 30: The Brightest Young Stars In Video Games". Forbes. Archived from the original on January 9, 2014. Retrieved May 6, 2014.
3. ^ a b Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014.
4. ^ Anthony Ha. "Facebook and Google still offer the best value for mobile advertisers (Singular report)". Techcrunch. Retrieved Mar 6, 2019.
5. ^ a b c "Zynga Stock Remains Attractive Even At The Current $11 Levels". www.nasdaq.com. Retrieved 2021-07-19.
6. ^ a b c "Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million". VentureBeat. 2021-05-05. Retrieved 2021-07-19.
7. ^ a b c Ebiefung, Will (2021-07-17). "2 Top Growth Stocks That Could Skyrocket". The Motley Fool. Retrieved 2021-07-19.
8. ^ a b c "Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend | ExchangeWire.com". www.exchangewire.com. Retrieved 2021-07-19.
9. ^ a b "LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem". LoopMe | Putting the consumer at the heart of every campaign. Retrieved 2025-08-01.
10. ^ "Chartboost". LoopMe | The global leader in brand performance. Retrieved 2025-11-28.
11. ^ a b "About Us - Leadership, Careers, Press, News". Chartboost. Retrieved April 27, 2019.
12. ^ Perez, Sarah (8 January 2013). "Chartboost Raises $19 million from Sequoia Capital and Others to Help Developers Promote Mobile Games". TechCrunch. Retrieved May 6, 2014.
13. ^ Takahashi, Dean (23 April 2013). "Chartboost expands mobile game developer cross-promotion business into Europe". VentureBeat. Retrieved May 6, 2014.
14. ^ Takahashi, Dean (11 February 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers=VentureBeat". Retrieved Feb 11, 2016.
15. ^ "30 Under 30 Marketing & Advertising". Forbes. Retrieved May 6, 2014.
16. ^ Elola, Joseba (27 December 2013). "El Pais' Top 100 Most Relevant People in 2013". El País. Retrieved May 6, 2014.
17. ^ Koetsier, John (21 January 2014). "Top 10 mobile advertising companies: The VB Index report". VentureBeat. Retrieved May 6, 2014.
18. ^ "Best Places to Work 2014". San Francisco Business Times. Retrieved May 6, 2014.

v t e Zynga
A subsidiary of Take-Two Interactive
Studios	Zynga Eugene NaturalMotion BossAlien Zynga with Friends Small Giant Games
Former studios	Zynga Boston Zynga Dallas
Games	Clay Jam Drop7 Empires & Allies FarmVille Hit It Rich! Zynga Poker Star Wars: Hunters
Zynga with Friends	Chess with Friends Gems with Friends Word Streak with Friends Words with Friends
Closed	Bubble Safari Café World CastleVille ChefVille CityVille CityVille 2 CityVille Hometown Dream PetHouse Empires & Allies FishVille Friends for Sale Hidden Chronicles Indiana Jones Adventure World Mafia Wars Montopia Party Place The Pioneer Trail Ruby Blast The Ville Treasure Isle Zynga Bingo Zynga Slingo
Sold	YoWorld
Others	Chartboost Peak Games RewardVille Swift v. Zynga Zynga.org
Key people	Mark Pincus (founder)

v t e Take-Two Interactive
2K	Current studios 31st Union Cat Daddy Games Cloud Chamber Firaxis Games games Gearbox Software Hangar 13 HB Studios Mass Media Visual Concepts Former studios 2K Australia 2K China 2K Czech 2K Los Angeles 2K Marin Frog City Software Indie Built Irrational Games PopTop Software Venom Games Notable games BioShock series Borderlands series Civilization series Duke Nukem series Evolve Lego 2K Drive Mafia series Prey Spec Ops series The Darkness series XCOM series 2K series MLB 2K series NBA 2K series NBA 2K League NHL 2K series PGA Tour 2K WWE 2K series
Rockstar Games	Current studios Rockstar Dundee Rockstar India Rockstar Leeds Rockstar Lincoln Rockstar London Rockstar New England Rockstar North Rockstar San Diego Rockstar Toronto Former studios Dhruva Interactive Rockstar Vancouver Rockstar Vienna Notable games Bully Grand Theft Auto series L.A. Noire Manhunt series Max Payne series Midnight Club series Red Dead series The Warriors Technology Rockstar Advanced Game Engine
Zynga	Current studios NaturalMotion BossAlien Peak Games Small Giant Games Zynga Eugene Zynga with Friends Notable games Chess with Friends Clay Jam Drop7 Empires & Allies FarmVille Gems with Friends Hit It Rich! Word Streak with Friends Words with Friends Zynga Poker Technology Chartboost Euphoria
Other	Ghost Story Games Nordeus Socialpoint List of games List of acquisitions
Former labels	Double Take Comics Gathering of Developers Global Star Software Gotham Games Jack of All Games Private Division Take-Two Licensing TalonSoft