Cinemark Xd - Imaginary Forces

Play Cinemark XD

Trailer for CinemarkAt the core of the human experience, you’ll find storytelling–and movies are storytelling at its most powerful, and most primal. Movies are all about entering worlds unimaginable and with our campaign for Cinemark XD, we sought to create a visual that not only captivated the audience with dynamic landscapes, but put viewers in the movie theater seats themselves.

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what we did

With so many forms of modern day movie-watching, we believe that nothing beats sitting in theaters. With the seat reclined, popcorn in hand, the curtain rises as we transport viewers deep into the world of storytelling without saying a single word. Scored to an orchestral tune-up that crescendos to a grand symphony, the audience is left on the edge of their seats ready to escape reality for the movie experience they came for. As they exit the fantastical world of cinematic storytelling, they’re reminded why movies are made for this.

credits

• creative director: alan williams
• designer: anna chen, charlie proctor, jake ferguson,fernando lazzari, jason dunn
• editor: lexi gunvaldson
• producer: keith bryant
• modeler: kent floris
• 3D/animation artist: charlie proctor, jake ferguson, anna chen
• copywriter: josh chesler
• storyboards: tyler gibb
• composer: musikvergnuegen
• audio mix: SSI Post
• head of production: ryan burcham
• coordinator: jake fritz

related projects

• title sequences
• brand identity
• graphic systems
• experiential
• branded
• campaign
• advocacy
• live action
• research & writing
• development & ideation