CNN Picks Wrong Time To Run Applebee's Commercial, Twitter ...

  • U.S.
  • World
  • Politics
  • Economy & Markets
  • Business
  • Crypto
  • Technology
  • Opinion
Listings & More
  • Spotlight
  • Glossary
  • SMB Forum
  • CEO Spotlight
Editions
  • Australia Edition
  • India Edition
  • International Edition
  • Singapore Edition
  • United Kingdom
  • United States
NEWSLETTERFollow Us Editions
  • Australia Edition
  • India Edition
  • International Edition
  • Singapore Edition
  • United Kingdom
  • United States
World

During coverage Thursday of Russia’s invasion of Ukraine, CNN awkwardly ran a sponsored advertisement for restaurant chain Applebee's. The poorly inserted split-screen caught the attention of many Twitter users.

In arguably the boldest act of military aggression in decades, Russia attacked Ukraine with missile strikes on Thursday morning, drawing broad condemnation from world leaders. As part of its coverage of the airstrikes, CNN went on air to show air raid sirens going off inside Ukraine.

CNN's coverage included a split-screen that showed images of Kyiv with a caption that read “air raid sirens ring out in Ukraine’s capital.” In the background, the air raid siren could be heard as CNN panned across the city skyline.

Moments later, CNN cut to a split-screen that featured an upbeat Applebee’s commercial advertising the chain’s food menu while running the “Russia invades Ukraine” captions alongside the ad.

Imagine how you’d feel if the invasion of your country was sponsored by Applebees pic.twitter.com/mMr0fIumuD

— Josh Kaplan (@JNkappers) February 24, 2022

Users on Twitter were quick to point out the ill-timed advertisement. One Twitter user reacted with a tongue-in-cheek post that read: “Lets take some ad space on CNN. What could go wrong?”

Applebees: Lets take some ad space on CNN. What could go wrong? CNN:pic.twitter.com/f0fE4BM6Ss

— Josh Gross (@josh3302) February 24, 2022

Another user noted that the ad placement was “brutal timing.”

This is just brutal timing pic.twitter.com/n4MeLZZ3Xt

— whitesoxdave (@barstoolWSD) February 24, 2022

Classic ad timing by @CNN and @Applebees - cold beer on a Friday night in Kyiv #Applebees #CNN pic.twitter.com/rGkh1PlOWR

— Mark Hillary (em _ ) (@markhillary) February 24, 2022

Other users suggested that the invasion was “brought to you by Applebees.”

This war brought to you by Applebees pic.twitter.com/W08G9uPTQ1

— Probsto (@MarkoProbsto) February 24, 2022

Today’s invasion is brought to you by @Applebees _ pic.twitter.com/O7skJXmnQi

— Waldo Waldie ✌__ (@WaldoWaldie) February 24, 2022

CNN was not the only news outlet to run an advertisement in the same ill-fated spot. MSNBC happened to be caught doing a similar ad feature.

And @MSNBC just followed @CNN's lead... pic.twitter.com/rJBDmBwOBj

— Kyle Drennen (@kjdrennen) February 24, 2022
Applebee's
An Applebee's restaurant serves customers in Chicago, Illinois, Aug. 10, 2017. Getty Images
RELATED STORIESHow High Will Gas Prices Rise Amid Russia’s Invasion Of Ukraine?Russia Ukraine War: Why Is Putin Invading Zelensky's Country?

© Copyright IBTimes 2025. All rights reserved.

Request a CorrectionEditorial Guidelines IBT Fast Start - Let the best of International News come to youSign up and stay up to date with our daily newsletter. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. Join the Discussion
  • MOST POPULAR IN World
  • Legendary Surfer Kurt Van Dyke Killed in Costa RicaLegendary Surfer Kurt Van Dyke Killed in Costa Rica During Home Invasion
  • Claudia Sheinbaum, MexicoClaudia Sheinbaum Offers Mexico As An Air Bridge To Cuba, Says Planes Can Refuel On Their Way To The Island
  • Cuba protestCuban Exiles Support Pressure from U.S. but Warn 'The Population Must Not Suffer': Report
  • Ayatollah Ali Khamenei Iranian Supreme Leader Threatens Trump On Day Of Key Negotiations: 'Can Send That Warship To The Bottom Of The Sea'
  • VenezuelaLoaded Oil Tanker Reportedly Docks In Cuban Port Despite U.S. Blockade
  • Zyan Cabrera6 Videos of Viral 'Pinay Gold Medalist' Zyan Cabrera on TikTok: Is She Really An Athlete?
  • Zyan CabreraWhat Happens After You Click The Viral 'Pinay Gold Medalist' Video Link?
  • Zyan CabreraWhere Is The 'Pinay Gold Medalist' Now? Internet Buzzes Over Zyan Cabrera's Whereabouts After Viral Scandal
  • Iran flagIran's Currency Has Collapsed: What It Means Now to Its People, the World
  • 3I/ATLASClearest Photo Yet of 3I/ATLAS Taken by Canadian Astrophotographer
  • turkey thanksgiving petaPETA's Horrific Video of Turkeys Sexually Abused Resurfaces As Americans Prepare for Thanksgiving
  • trump andersDanish Lawmaker Tells Trump 'F--k Off' Before Being Cut Off Mid-Speech
  • Russian President Vladimir PutinPutin Says Russia Ready for War With Europe: Experts Name Nations Most Likely to Survive WW3
  • 3I/ATLAS and C/2025 V1Breakthrough Radio Signal from Comet 3I/Atlas Silences Sceptics and Reveals Its True Identity
  • Solar System3I/ATLAS: NASA Says It's Comet but Avi Loeb Disagrees As Newly-Discovered Anomaly Suggests Alien Tech
  • Aurora Borealis at Shenandoah National Park in 2024What Is a Geomagnetic Storm: Facts on Solar Storms, Solar Flares, and Aurora Borealis Forecast
  • Vladimir Putin warned that the Kremlin had the right to strike countries supplying Ukraine with weapons used to hit targets inside RussiaUS-Russia Talks End Without Breakthrough; Ukraine War Likely To Drag On
  • King Charles Pens Letter to Pope Francis as PlansKing Charles Reportedly Kicked Prince Harry Out of Frogmore Cottage Over 'Wicked Stepmother' Comment
  • 3I/Atlas 3I/Atlas Suddenly 'Wakes Up' in Deep Space as Juice Spacecraft Captures Shock Activity
  • Putin and Zelensky have not met face-to-face since 2019Russia Signals Willingness to Give Ukraine Major Concession to Finally End War
  • Latest in World
  • 1Ayatollah Ali Khamenei Iranian Supreme Leader Threatens Trump On Day Of Key Negotiations: 'Can Send That Warship To The Bottom Of The Sea'
  • 2VenezuelaLoaded Oil Tanker Reportedly Docks In Cuban Port Despite U.S. Blockade
  • 3Legendary Surfer Kurt Van Dyke Killed in Costa RicaLegendary Surfer Kurt Van Dyke Killed in Costa Rica During Home Invasion
  • 4Cuba protestCuban Exiles Support Pressure from U.S. but Warn 'The Population Must Not Suffer': Report
  • 5Claudia Sheinbaum, MexicoClaudia Sheinbaum Offers Mexico As An Air Bridge To Cuba, Says Planes Can Refuel On Their Way To The Island
  • Promoted in World
  • 1Colossal BiosciencesEcological Impacts and Concerns Around De-Extinction: How Colossal Focuses on Helping Wild Species, Not Rewilding Dire Wolves
  • 2European Court of Justice (ECJ) in Luxembourg with flagsFrom Seoul to Tirana: When Prosecutors Become Political Actors: Pre-Trial Detention and The Erosion of Electoral Choice
  • 3WhiteBITWhiteBIT: A Different Crypto Growth Story
  • 4Iglesia Ni CristoIglesia Ni Cristo: Preserving Religious Tradition Through Modern Communication Systems
  • 5Wisdom AcademyWisdom Academy Advances a Public Charter Model Focused on Academics, Character, and Choice
  • MOST POPULAR IN World
  • 1Legendary Surfer Kurt Van Dyke Killed in Costa RicaLegendary Surfer Kurt Van Dyke Killed in Costa Rica During Home Invasion
  • 2Claudia Sheinbaum, MexicoClaudia Sheinbaum Offers Mexico As An Air Bridge To Cuba, Says Planes Can Refuel On Their Way To The Island
  • 3Cuba protestCuban Exiles Support Pressure from U.S. but Warn 'The Population Must Not Suffer': Report
  • 4Ayatollah Ali Khamenei Iranian Supreme Leader Threatens Trump On Day Of Key Negotiations: 'Can Send That Warship To The Bottom Of The Sea'
  • 5VenezuelaLoaded Oil Tanker Reportedly Docks In Cuban Port Despite U.S. Blockade
Get up to Speed with IBT’s Fast Start Stay up to date with our daily newsletter Sign Up Now IBT VIDEO

Tag » Cnn Ukraine Applebee's Twitter