Color Palette | University Branding And Identity Guidelines

Color Palette Home > Brand > Color Palette

Overview

Aside from the logo, color is one of the most recognizable parts of the University brand. It helps express our personality and when used correctly, provides an easy way to create a cohesive visual identity.

The University brand uses both a primary and secondary color palette for print and digital content. Adhering to the following color reproduction guidelines will help to create a consistent image and maintain the visual impact of the identity.

Primary Palette

Carolina Blue and navy are at the core of our visual identity and should be the main colors on all University materials. Additionally, black and white are considered part of the primary palette.

Carolina Blue PMS 542c CMYK 60, 19, 1, 4 Hex #4B9CD3 RGB 75, 156, 211 Digital Links #007FAE

Navy PMS 2767c CMYK 100, 90, 10, 77 Hex #13294B RGB 19, 41, 75

Black PMS Black 3 CMYK 74, 52, 71, 90 Hex #151515 RGB 21, 21, 21

White CMYK 0, 0, 0, 0 HEX #FFFFFF RGB 255, 255, 255

Secondary Palette

More information and a secondary palette will be available at a later date.

Web Accessibility

The University is committed to making our digital footprint more accessible to those with low vision, colorblindness or other disabilities. It follows the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA for all new digital materials.

When choosing colors for digital materials, be sure to maintain appropriate color contrast between text and backgrounds to ensure legibility for all readers. The WebAIM Color Contrast Checker is a free tool to test the color contrast of your chosen color combinations.

For more guidelines and resources on digital accessibility, please visit the Digital Accessiibility Office.

Web Carolina Blue Hex #4B9CD3 RGB 75, 156, 211 NOTE: Use with font sizes larger than 24 px (or 19 px and bold).

Hyperlink Blue Hex #007FAE RGB 0, 127, 174 NOTE: Use on a white background only.