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On 21 January 2010, Colors became available on Dish Network in the United States, Canada, and Mexico, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colors TV. [6] [7] Amitabh Bachchan served as brand ambassador for the UK and USA launches. [8]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010. [9] [10] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package. [11] [12] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010. [13] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack. [14] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package. [15] On 18 August 2017, this decision was later reversed, and Colors left Freeview and became a pay channel again. [16] [17] [18] [19]

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