COM 152: Media & Society: Trade Journals - Jenks Library!

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  • What is a Trade Journal?
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Trade Journals

A trade journal is a publication whose target audience is people who work in or are very familiar with the trade or industry which the journal covers. Trade journals publish cutting-edge information and developments in the particular industry and includes specific advertising geared to the target audience. Check out Virginia Tech's guide to magazines, trade journals, and scholarly journals. It provides an excellent chart detailing the difference between the three types of journals.

Available Online at Jenks Library

• Advertising Age Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
• Broadcasting & Cable
• Columbia Journalism Review Critical analysis of the performance of the news media--both print and broadcast. 75 percent of audience works in journalism or communication.
• Folio Magazine publishing news, magazine jobs, publishing company feature and information resources.
• Hollywood Reporter Presents news articles and features for and about the motion picture industry and the Los Angeles/Hollywood area.

Trade Journal Websites

• Folio: Publishing news, magazine jobs, publishing company feature and information resources.
• Media Post News and conferences for media, advertising, and marketing professionals.
• Poynter Global leaders in Journalism

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• Last Updated: Dec 3, 2025 1:50 PM
• URL: https://library.gordon.edu/com152
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Login to LibApps Subjects: Communication Arts, Core Curriculum