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Crown Royal’s award-winning whiskies are expertly blended, patiently aged and enjoyed by millions

First created in 1939 by Sam Bronfman as a gift for the visiting King George VI and Queen Elizabeth.

Canadian whisky

Canadian whisky

King George VI and Queen Elizabeth were the first reigning monarchs to visit Canada and Bronfman, a Canadian spirits entrepreneur, meticulously trialled more than 600 blends before he was happy with the final product.

The strong organic growth of Crown Royal has been driven by innovation and creative marketing. For example, in 2021 we leveraged our longstanding expertise in research and development and packaging design to launch Crown Royal ready-to-drink cocktails.

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/ A Diageo St Patrick’s Day weekend: from Dublin to New York 18 Mar 2025 EuropeNorth AmericaOur BrandsBeerLiqueurOther Whisk(e)y A Diageo St Patrick’s Day weekend: from Dublin to New York Diageo brands score big at Super Bowl LIX 20 Feb 2025 North AmericaOur BrandsOther Whisk(e)yTequilaRumVodka Diageo brands score big at Super Bowl LIX Behind the science of Distilled 21 Jan 2025 EuropeAfricaLatin America and CaribbeanAsia PacificNorth AmericaInnovationOur BrandsBeerGinLow and No AlcoholLiqueurRumOther Whisk(e)yTequilaScotch WhiskyVodka Behind the science of Distilled The Distilled Series 2: Betterment Brands and Godawan 18 Mar 2024 Asia PacificESGConsumer TrendsOur BrandsSustainabilityLuxuryOther Whisk(e)y The Distilled Series 2: Betterment Brands and Godawan Diageo North America Celebrates Veterans Day by Honoring US Military Troops with 8th Annual Military Service Appreciation Day Event 09 Nov 2023 North AmericaOur PeopleESGInclusion and DiversityOther Whisk(e)yCrown Royal Diageo North America Celebrates Veterans Day by Honoring US Military Troops with 8th Annual Military Service Appreciation Day Event Supply chain efficiency: Unboxing premium scotch to reduce waste 03 Aug 2023 ESGOur BrandsSustainabilityLuxuryOther Whisk(e)yJohnnie Walker Supply chain efficiency: Unboxing premium scotch to reduce waste Diageo North America Honors US Military Troops on Veterans Day Through Annual Military Service Appreciation Day Event 10 Nov 2022 North AmericaESGOur PeopleOur BrandsInclusion and DiversityOther Whisk(e)yCrown Royal Diageo North America Honors US Military Troops on Veterans Day Through Annual Military Service Appreciation Day Event Investing for the long term 04 Aug 2022 North AmericaInvestorsESGInnovationSustainabilityOther Whisk(e)yCrown Royal Investing for the long term Diageo acquires Vivanda, owner of flavour matching technology behind ‘What’s Your Whisky’ 30 Jun 2022 EuropeInnovationInvestorsOur BrandsAcquisitions and DisposalsOther Whisk(e)yJohnnie Walker Diageo acquires Vivanda, owner of flavour matching technology behind ‘What’s Your Whisky’ Diageo announces new carbon neutral Crown Royal Distillery in Canada 09 Mar 2022 North AmericaESGOur BrandsSustainabilityOther Whisk(e)yCrown Royal Diageo announces new carbon neutral Crown Royal Distillery in Canada Diageo invests US$75 million to build our first malt whisky distillery in China 02 Nov 2021 Asia PacificInnovationESGOur BrandsSustainabilityOther Whisk(e)y Diageo invests US$75 million to build our first malt whisky distillery in China Diageo distilleries first to achieve water stewardship certification globally 25 Oct 2021 EuropeESGAwards and EventsSustainabilityOther Whisk(e)y Diageo distilleries first to achieve water stewardship certification globally view All Spirit of Progress

Spirit of Progress

Promoting positive drinking is a priority in our Spirit of Progress strategy, and we aim to reach one billion people with dedicated responsible drinking messages.

Crown Royal Water Break is our US initiative encouraging responsible game day consumption. Just as water breaks are a must for professional football players, we introduced the first off-field water breaks, reinforcing the importance of drinking in moderation and hydrating between alcoholic drinks.

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