Crown Royal Is The First Spirit To Highlight Nutritional Information

• Home
• Latest
• Fortune 500
• Finance
• Tech
• Leadership
• Lifestyle
• Rankings
• Multimedia

RetailDiageoNow you can know for sure if your booze is fat freeBy John KellJohn KellContributing Writer and author of CIO IntelligenceDown Arrow Button IconBy John KellJohn KellContributing Writer and author of CIO IntelligenceDown Arrow Button IconOctober 6, 2015, 12:50 PM ETAdd us onCourtesy of Diageo

For the record, a single serving of Crown Royal Canadian whisky contains 96 calories and zero grams of fat or carbohydrates.

Crown Royal is now the first alcoholic beverage shipped in the U.S. that features nutritional information on the brand’s packaging. The move comes more than a decade after parent company Diageo pushed the federal government to give it permission to print those facts.

The world’s largest liquor company said Tuesday it began shipping Crown Royal cases with the labeling to distributors, who will then sell them to retailers. The cases are rolling out to stores in the New York City and Washington, D.C. metropolitan areas, with a plan for most Crown Royal sold across the U.S. to feature the nutritional info by 2016.

As Fortune reported earlier this year, Diageo has led the charge to change misconceptions about what can be found in alcoholic beverages. The U.K.-based company says it wants to add nutritional information—including protein, fats, calories, and carbohydrates—to labels in the U.S. following the U.S. Treasury’s Alcohol Tax and Trade Bureau’s (TTB) 2013 decision that serving facts could be included. Previously, the TTB had not given alcohol companies permission to do so.

“We are grateful to the TTB, who are allowing the industry to give consumers the information they have been asking for,” says Guy Smith, executive vice president of Diageo North America. Diageo has cited a 2014 study that found 86% of U.S. alcohol consumers agreed that serving fact labels would provide useful information.

The company says U.S. Dietary Guidelines set the standard drink size at 0.6 fluid ounces of alcohol. For an 80 proof spirit like Crown Royal, that size would equal a 1.5 ounce shot most consumers are familiar with. Diageo has provided serving facts information about its brands on www.DRINKiQ.com since 2006 and intends to add the nutritional info to labeling and packages on all its labels. Its spirits portfolio also includes Smirnoff vodka, Captain Morgan rum, and Don Julio tequila.

About the AuthorBy John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button IconLatest in RetailFinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025Most PopularFinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025FinanceLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamBy Fortune EditorsOctober 20, 2025Latest in RetailPoliticsImmigration‘We believe in Allah, but we can’t do anything’: Somali shops reel in Minneapolis because ICE is bad for businessBy Sarah Raza and The Associated PressJanuary 18, 20263 days agoRetailFortune ArchivesFortune Archives: How Saks made luxury for the massesBy Indrani SenJanuary 18, 20263 days agoRetailRetailChubbies cofounder Kyle Hency is back—his new startup Good Day just raised $7 million in seed fundingBy Allie GarfinkleJanuary 15, 20265 days agoEconomyConsumer SpendingEconomy is marginally improving but only because the rich are splurging on luxury items and holidays, the Fed saysBy Eleanor PringleJanuary 15, 20266 days agoC-SuiteLuxuryCan Saks’ new CEO repair the damage done to the luxury retailer by years of being treated as a ‘financial plaything’?By Phil WahbaJanuary 15, 20266 days agoRetailRetailSaks files for bankruptcy as its CEO sees ‘defining moment’ after multibillion-dollar Neiman Marcus takeoverBy Anne D'Innocenzio and The Associated PressJanuary 14, 20267 days agoMost PopularAIElon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and roboticsBy Sasha RogelbergJanuary 19, 20262 days agoPersonal FinanceCurrent price of silver as of Tuesday, January 20, 2026By Joseph HostetlerJanuary 20, 202617 hours agoPoliticsThe U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as TuesdayBy Jim EdwardsJanuary 19, 20262 days agoSuccessHalf of veterans leave their first post-military jobs in less than a year, and spouses face sky-high unemployment—this CEO has a $500 million fixBy Emma BurleighJanuary 19, 20262 days agoCommentaryI oversee a lab where engineers try to destroy my life’s work. It's the only way to prepare for quantum threatsBy Bernard VianJanuary 18, 20263 days agoSuccessBillionaire Marc Andreessen spends 3 hours a day listening to podcasts and audiobooks—that’s nearly an entire 24-hour day each weekBy Preston ForeJanuary 20, 202614 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.