Does Your Baby Have 'an Irresistible Giggle?' Search For Gerber Baby ...

The search for the next Gerber Baby is underway.

Entries will be accepted until Thursday, April 14, 2022.

More importantly, the contest promotes support for babies and parents, Gerber said. The company will donate $25,000 to March of Dimes. The amount matches the prize money for the winner.

“Babies have the power to unite us through their happiness, and we at Gerber support furthering the joy and wellbeing of all babies,” said Tarun Malkani, Gerber president & CEO.

“Gerber is taking action this year to build on our 95-year-old purpose to help babies thrive and ensure babies and parents receive the care they need through March of Dimes’ maternal and infant health support programs. For the past 12 years, Photo Search has been a joyous occasion for so many families, and we are honored that our most well-known program will continue to support doing anything for baby.”

Parents can enter by submitting pictures and videos “of their little ones smiling and giggling.” The winner will serve as the 2022 “Spokesbaby” and the Chief Growing Officer, a title started last year with Zane Kahin.

Babies must be between newborn and 4 years old.

“An irresistible giggle is strongly preferred, as well as an undeniably loveable personality – no corporate experience required.”

The winner will be featured on Gerber’s social media channels and marketing campaigns throughout the year, receive $25,000 and a selection of Gerber products. Additional surprise perks for the Chief Growing Officer will be announced in the near future.

A panel of judges will evaluate entries based on visual appeal of the child, expressiveness of child and consistency with Gerber’s heritage and its “Anything For Baby.”

Parents can submit entries here and see all the rules here.