Google Analytics Audits By Analytics Ninja | Trust Your Data

• Skip to primary navigation
• Skip to main content
• Skip to primary sidebar
• Skip to footer

Google Analytics AuditDo you have Google Analytics configured correctly? Are you sure that your data is accurate? Are you collecting the information you need? In order to make key decisions for your business, it's critical to be sure that the information from which you're basing your decisions is accurate, relevant and actionable. Our Google Analytics Audit is a comprehensive evaluation of your current implementation / GA configuration. This is focused on ensuring data quality and reliability, providing you with "peace of mind". We accomplish this by analyzing your existing analytics, identifying core issues that may exist, and outlining these along with key opportunities for advancing insights to make you successful. Chris DoyleCMO & VP of Marketing at AAA CarolinasWe were struggling managing the complexity of our website, tracking user behavior and understanding site performance. We engaged Analytics Ninja LLC to provide us with an objective assessment of our architecture and deliver sound recommendations to improve the value of our analytics. Yehoshua and team were outstanding partners and are true subject matter experts. With their help, we've made considerable strides in improving our insights. I strongly recommend Analytics Ninja if you are looking to optimize your analytics and get more value out of your data.The Google Analytics Audit includes Page tagging / Javascript ReviewThis makes sure that the actual code of the tracking script is configured correctly, with appropriate plugins enabled. If your site is using Google Tag Manager, we will make sure that the GTM configuration is optimal. Domains, Sub-domains, Cross-domainsImproper configuration of GA is a common pitfall that will clobber your marketing attribution. Google Analytics requires special configuration to deal with subdomain and cross-domain tracking scenarios. This is mission-critical to get right. Google Analytics Account / Property / View StructureLarge websites and multi domain sites, in particular, may require more than one Web Property ID and/or multiple Views. We will look at the current GA Account structure and make recommendations. Campaign Tracking Accuracy / Proper URL taggingProper marketing attribution is dependent upon a good campaign tagging strategy. We'll look at your Acquisition reports to determine if improvements in campaign tagging are needed. Review of Goals (and Funnels) — The desired actions a person takes on your website.We often see Goal Configurations that are an absolute mess. Goals measure key business performance metrics in Google Analytics. Proper goal configuration (including funnels) is critical to make the most out of GA. We will evaluate the current goal setup and make suggestions for improvement. Internal Site Search ConfigurationInternal site search reports provide a wealth of information as it relates to user intent. These actionable reports need proper configuration on the "code level" as well as in the GA Admin. View Settings & FiltersView settings include URL Query Parameter exclusion, Bot Filtering, Adwords integration, Filters etc. Properly configured views are critical for having "clean", useful data. Oftentimes, Content Reports are 'fragmented' and unusable due to poor URL structure being recorded en masse by GA. Thoughtful use of Advanced Filters can greatly improve GA data quality. Ecommerce Tracking ReviewIf you sell products on your website, you better make sure that your ecommerce is accurate. We've worked with dozens of web shops and have seen a wide range of issues, making Analytics Ninja well-suited to help you. Contact UsSimply fill out the form below to set up a free consultation with the ninja. Thank you! * What are your needs? Submit

Contact Us

Footer

Like us, Follow us

• Facebook
• LinkedIn
• Phone
• Twitter

Services

• Google Analytics Audit
• Google Analytics Implementation
• GTM Implementation
• Dashboarding and Reporting
• Data Analysis

About

• About Us
• Contact Us
• Privacy and Cookies