Gordon Ryan Net Worth: How Rich Is The Grappler Actually?

Gordon Ryan made $7 million in 2024 alone selling BJJ instructionals. The seven-time ADCC champion disclosed his earnings via Instagram, proving he’s not just the greatest grappler alive—he’s also the richest. As of 2025, Gordon Ryan’s net worth is estimated at $50 million.

Gordon made over $1 million from this dVD

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The $7 Million Instagram Disclosure That Shocked Combat Sports

On January 7, 2025, Gordon Ryan posted an Instagram story showing he earned $7 million in 2024 from instructionals and merchandise alone. This wasn’t prize money or sponsorships – it was pure revenue from selling educational content. His top courses “They Shall Not Pass” earned $687,000 in a year, while “Systematically Attacking The Crucifix” brought in approximately $622,000.

The disclosure positioned Ryan’s earning power ahead of many established UFC champions, validating his claim that he “makes more money from Jiu-Jitsu than most UFC champions.” With characteristic confidence, he captioned the post: “2024 was a good one. Looking forward to 2025.”

How Gordon Built His $50 Million Empire

Gordon’s wealth accumulation represents a remarkable 1,600% increase since 2021, when his net worth was approximately $3 million. His business model revolutionized combat sports economics by monetizing expertise rather than physical performance.

Primary Income Sources:• Instructional courses: $6-9 million annually from BJJ Fanatics• Kingsway Jiu-Jitsu academy: Private lessons at $1,000+ per hour• Sponsorships & partnerships: FloSports deal, premium brand relationships• Social media monetization: Instagram revenue from 997,000 followers• Real estate & investments: $2 million Austin residence, diversified portfolio

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Gordon Ryan income Statement from 1 bundle

Gordon regularly shares his BJJ Fanatics income statements on Instagram, providing unprecedented transparency into instructional revenue. The screenshot below shows he generated $403,429 in total sales from just 1 instructional package in a single month (the Attacking from Guard bundle).

The Instructional Business Model That Changed Everything

Gordon’s systematic approach to instructional creation generates estimated monthly revenues between $600,000 to $1.6 million from digital course sales alone. His catalog includes comprehensive systems like “Systematically Attacking From Mount” and “Systematically Attacking The Guard.”

Each major instructional follows a proven format: eight volumes of content, 10-15 hours of instruction, premium pricing at $349 per series. The business model scales effortlessly – once created, instructional content generates passive income indefinitely.

Gordon’s current catalog includes:

• 25+ single instructionals
• 8+ comprehensive system bundles
• Multiple advanced technique breakdowns

Market analysis suggests Gordon commands 20-30% of the premium BJJ instructional market, making him the undisputed category leader with estimated annual instructional revenue exceeding $6 million.

Also read: The Best Gordon Ryan Instructionals You Should Watch

Why Gordon Makes More Than Other Combat Athletes

Gordon’s financial dominance stems from three key advantages that separate him from traditional combat sports athletes:

1. Unmatched Competition Credentials: Gordon is the most successful no-gi grappler in history, with 7 ADCC titles and systematic dominance over every major opponent. His competition success provides unparalleled credibility for instructional content.

2. Superior Teaching Ability: Unlike many elite athletes who struggle to communicate techniques, Gordon excels at systematic instruction. His recent instructionals demonstrate sophisticated pedagogical approaches that accelerate student learning.

3. Strategic Business Integration: Gordon masterfully integrates competition performance with business promotion. When releasing his mount instructional, he submitted three opponents from mount at WNO, proving his system’s effectiveness while generating massive sales spikes.

The Kingsway Business Empire

Gordon’s gym enterprise evolved from New Wave Jiu-Jitsu to the recently rebranded Kingsway Jiu-Jitsu, with headquarters opening in Austin in 2025. The academy operates multiple revenue streams including private lessons priced at $1,000-$1,200 per hour for up to four students.

Academy revenue complements instructional sales while providing additional brand credibility. Students paying premium rates for direct instruction often become customers for digital products, creating synergistic revenue relationships across his business portfolio.

Luxury Assets Reflect Massive Wealth

Gordon’s asset portfolio demonstrates substantial wealth accumulation since his financial breakthrough:

Real Estate: His Austin, Texas residence carries a reported $2 million valuation, providing strategic tax advantages with no state income tax. The relocation from New Jersey eliminated significant tax burden on his multi-million dollar annual earnings.

Luxury Vehicles: His car collection includes five high-end vehicles featuring a Porsche Macan GTS, customized RAM TRX truck, and additional premium automobiles totaling an estimated $400,000+ in value.

Watch Collection: His timepiece collection exceeds $200,000 in value, including multiple Rolex Presidential Day-Dates worth $60,000-$80,000 each, plus premium pieces from Hublot and Franck Muller.

Health Challenges Create Business Advantages

Gordon’s chronic stomach condition has limited his competition schedule but highlighted his business model’s sustainability. Unlike traditional fighters who depend on physical performance, Gordon’s instructional business operates independently of his competition ability.

His health-related withdrawals actually increased focus on content creation and business development. Instructional sales continued generating millions during competition absences, proving the business model’s resilience and creating competitive advantage over fighters whose earning potential directly correlates with physical performance.

Combat Sports Earnings Comparison

Gordon’s $9 million 2024 earnings place him in elite company among combat sports athletes, competitive with established UFC champions. His advantage lies in income sustainability – instructional revenue continues indefinitely without physical risk or career longevity concerns.

While UFC champions must continuously compete to maintain income, Gordon’s passive instructional revenue provides financial security independent of active competition participation. His success demonstrates grappling’s monetization potential when approached with sophisticated business strategy.

Gordon Ryan’s Early life and family

Gordon Ryan was born on July 8, 1995 in Monroe Township, New Jersey, where he started training Brazilian jiu jitsu when he was 15. Later, he began training under John Danaher and Garry Tonon in New York City. He grew up with his brother Nicky Ryan who is now also successful in grappling.

Gordon Ryan Girlfriend

Gordon Ryan’s girlfriend is Nathalia Santoro, a Brazilian fitness model, bodybuilder and BJJ competitor. Their eight-year relationship spans both personal partnership and business collaboration, with Santoro frequently appearing in Gordon’s instructional videos and maintaining her own estimated $400,000-$2 million net worth.

Nathalia holds a brown belt under John Danaher and has built substantial social media following across fitness and BJJ communities. Her business acumen complements Gordon’s enterprise, creating a power couple dynamic in the grappling world.

Competition Career and Strategic Evolution

Gordon rose to prominence after winning the IBJJF World Championship at brown belt level, then dominated black belt competition through multiple Eddie Bravo Invitational victories. His 2022 ADCC performances, including victories over Andre Galvao, cemented his claim as the greatest no-gi grappler in history.

However, competition earnings represent less than 3% of his total income. ADCC championships pay $10,000-$40,000 for victories, while his monthly instructional revenue often exceeds his entire annual competition earnings. Competition now serves primarily as marketing for his educational business rather than significant revenue generation.

His marketing strategy integrates competition performance with business promotion through systematic technique demonstration, social media engagement, and strategic match selection that showcases upcoming instructional content.

Gordon Ryan Net Worth: The $50 Million Verdict

Gordon Ryan’s estimated $50 million net worth represents the successful monetization of athletic expertise through scalable digital products. His 2024 earnings of $9 million, generated primarily through educational content rather than physical competition, establishes a replicable model for elite athletes seeking sustainable income streams.

The key insight lies in monetizing knowledge rather than performance – Gordon’s instructional empire generates increasing returns as his expertise expands and reputation grows. This approach provides financial security, physical preservation, and scalable growth potential impossible through traditional competition-focused models.

His transformation from talented athlete to $50 million business mogul validates the potential for niche market dominance when approached with sophisticated strategy, establishing him as both Brazilian Jiu-Jitsu’s highest earner and a model for athlete entrepreneurship across combat sports.