Graphic Design–definition And Purposes | Amadine Useful Articles

Emotional Design vs. Graphic Design

Even though the current digital age has made its own adjustments to the way designers should work, the basement has remained the same. On the one hand, the use of professional interactive software is a must. On the other hand, the crucial rules of content creation are still traditional.

Taking this so-called flexibility into account, the leading purpose for every master in the field is to strike the right chord with his target audience from the very first try. In turn, this connection is nothing else but a nowadays coincidence of graphic and emotional design.

Masters in the field can’t but have a solid knowledge background, including understanding of color theory and how essential the palette selection is. Your project should not only reflect the image of the brand (like blue themes are the best fit for banking designs). At the same time, users’ expectations are influencers in this case. For instance, customers may literally look forward to red design elements if there are sales or other alerts, etc.

Specialists are not to forget how details suit the background (sans-serif fonts are usually applied with subconscious symbolization of happiness and excitement). The overall impact on the customers is essential too. As you can see, the combination of colors, typography, and other design tools can shape your audience’s emotions in different ways, so the right choice will help you either to call users to action or to make them feel more concentrated.

Frequently, graphic designers are engaged in the process of making motion design layouts (mainly, for smaller screens). Their tasks are varied then—from monitoring how well their ideas match consumers’ ideas to increasing the overall sample’s functionality and flexibility in customization and adjustment. Here are some of the things you should not regret using to make the advantages audience’s psychology can bring to your success:

• Harmony of balance and symmetry;
• The Rule of Thirds (the principle that helps define zones which attract the majority of consumers’ attention and then place objects correctly to your purpose);
• The Golden Ratio (due to the analysis of your project’s elements and applying the proportions of 1:1.618, designers can achieve a well-balanced and aesthetic composition);
• Audience culture (traditions and customs perform our picture of the world, so different reading patterns in Eastern and Western cultures will cause unlike effects);
• Divergent patterns, repetition, flow, typography, and others (to highlight essential elements of the project).

All the things considered, graphic design is modernized and now includes the properties of UI and UX design. In this perspective, the foremost task for beginners and experienced professionals is the same—to make the data displayed look naturally and harmoniously. Understanding of customers’ insights and brand’s properties will help you unite these two different paths. Please note that usability is an irreplaceable component of the design layout beauty.

Your projects have to guide customers, as well as mirror their own ideals to find resonance with their souls and stimulate them for particular actions. Be sure not to miss helpful triggers—they will help you lead your projects to success.

The design for this article was created and revised by Olha Voronova. Revised in January 2025