Guidelines - App Store - Apple Developer

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Guidelines

Get details on design, app review, and marketing criteria, with best practices, case studies, and more.

App Review Guidelines

Make sure your app aligns with the technical, content, and design criteria that we use to review all apps, and learn about common issues that cause apps to get rejected.

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App Store Marketing Resources and Identity Guidelines

Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications.

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App Store Promo Artwork Guidelines

If your app is being considered for featuring on the App Store, use these guidelines to prepare your promotional artwork so we can successfully showcase your app.

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Human Interface Guidelines

Follow in-depth guidance and take advantage of UI resources for designing great apps that integrate seamlessly with Apple platforms.

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Apple Wallet Guidelines

Integrate the Apple Wallet and Add to Apple Wallet buttons in your apps, web pages, and emails, or use the badge on printed materials.

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Apple Pay Marketing Guidelines

Let your customers know that they can use Apple Pay, the fastest and most secure way to pay in apps and on the web.

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Submit

Prepare your apps and metadata for submission to the App Store.

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Manage

Manage apps, analytics, sales reports, business information, and more.

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Promote

Get marketing guidance and tools to help you promote your app on the App Store.

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Support

Have a question or request? Get help with guides, articles, or by contacting us.

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