High-Performance Marketing: An Interview With Nike's Phil Knight

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SKIP TO CONTENTHarvard Business Review LogoLeadershipHigh-Performance Marketing: An Interview with Nike’s Phil Knight

by Geraldine E. Willigan

From the Magazine (July–August 1992)
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A version of this article appeared in the July–August 1992 issue of Harvard Business Review.
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Read more on Leadership or related topics Hiring and recruitment, Marketing, Brand management, Retail and consumer goods and Marketing industry

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