How Does Rob Kardashian Make His Money In 2022? - TheThings

Rob Kardashian has become quite a recluse since splitting from his ex-girlfriend, pop star Rita Ora, in 2012.

The former Keeping Up With the Kardashians reality star had accused his former flame of cheating on him, among other things — and it was evident that Kardashian was hurt by the split based on how quickly began to pack on the pounds. It is no secret that the USC graduate is an emotional eater, and though he tried his best to overcome the hurt he felt from the breakup, his depression ended up getting the better of him.

Today, the father-of-one is rarely seen out and about, having only made TV appearances on very rare occasions. While his family went on to front their famous reality show, Keeping Up With the Kardashians, without him, it is believed that the 36-year-old was still earning a paycheck as his mom, Kris Jenner, has often revealed that the money earned from the family show is split equally between them.

Not to mention, Kardashian also has a clothing line and a sock line, which he heavily promotes on his social media handles. So, how has the former Dancing with the Stars contestant managed to keep himself afloat while secluding himself from the world? Here is the lowdown…

Updated on June 7, 2023: Although Rob Kardashian continues to stay out of the spotlight, he has maintained an impressive net worth of $10 million. Some of this net worth is likely attributed to his newest business venture: Grandeza. According to the social media account for this hot sauce, it is "vegan, all natural, organic, and keto-friendly." And to capitalize on all possible sales, the company also sells apparel sporting the brand's logo and slogan.

How Did Rob Kardashian Attain His Net Worth?

via: YouTube

According to Celebrity Net Worth, Rob Kardashian has amassed a whopping $10 million net worth, which is pretty impressive considering he has been out of the limelight for so long.

A hefty amount of that sum is said to have come from his involvement on E!’s Keeping Up With the Kardashians, which ran from 2007 to 2021 on the NBC-owned channel. KUWTK had at one point become the biggest show on its roster, which ultimately meant E! was spending a fortune in renewing the family’s contract.

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For example, in October 2017 Jenner inked a multi-year deal with the company for an eye-watering $150 million, which meant KUWTK would continue until 2021, at the very least.

And while it is easy to assume that Kylie Jenner or Kim Kardashian would earn the most, considering their star power, during an appearance on Ellen, the momager admitted that the money earned from reality TV has always been split equally between all of her family and relatives who take part.

YouTube

And although her son was so rarely featured on the show, it is fair to assume he was still earning a sizable amount.

When Kardashian later got together with model-turned-rapper Blac Chyna in 2016, E! had greenlit a reality show for the pair entitled Rob & Chyna. This was the first time in years that fans had seen this Kardashian on their TV screens week-to-week.

Sources say there was also a second series in the process, but following Chyna and Kardashian’s physical altercations, which later led to their relationship falling apart, the season was halted before being pulled entirely.

Besides his involvement in the entertainment industry, Kardashian is also the founder of the sock line Arthur George, named after his late father Robert Kardashian’s middle name and his own.

RELATED: How Much Money Did Robert Kardashian Leave His Children?

While it is unclear how well his business has done over the years, a pair of Arthur George socks were retailing for an incredible $30 upon the site’s launch in 2012. Given that this was arguably when the Kardashians were really at their peak, it would not be hard to believe Kardashian generated a good income from impressionable fans.

Rob Is Trying To Build His Empire Without The Kardashian Name Being Emphasized

In an interview with WWD, Kardashian explained why he did not want to use his last name on his brand, insisting that he wanted it to sound “classy.”

Via: Instar

“I wanted to stay away from using my last name,” he shared. “The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you.

“We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”

RELATED: All Of Kim Kardashian's Businesses (Even The Failed Ones)

“Ralph Lauren started with ties and I want to emulate that. But I’m starting small and I don’t want to fail. And socks is where it begins. Socks are something I’ve always been passionate about.”

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Unfortunately, not long after the sock launch, Rob seemed to find himself in trouble. As time went on, he found himself in major debt, adding up to around $300,000. In 2018, he was forced to sell his shares of Arthur George to his mom, who was then able to keep the company afloat.

Rob Kardashian Owns Several Other Companies

Kardashian is also the founder of the clothing line Halfway Dead, which he launched back in June 2019.

His clothes were heavily promoted by his famous sisters, who have plugged his apparel on their social media accounts in the past.

And getting a shout-out from someone like Kylie Jenner, who has over 200 million followers on a platform such as Instagram, is bound to do numbers for someone’s business — so it is likely that it would have done the same for Kardashian’s Halfway Dead line.

The street wear clothing is a collaboration with Diamond Supply Co’s Nicky Diamonds.

In a statement to WWD, she spoke about her partnership with Kardashian, saying: “Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death. It’s your middle ground feeling, right? You’re not alive or dead.”