How Ludacris' Wise Investments Earned Him A 'Number One Spot ...

When Ludacris first burst onto the music scene, he promised everyone that he was coming for “that number one spot.” Today, it’s clear that the rapper, actor, investor, and multi-hyphenate entertainer born Christopher Brian Bridges has fulfilled that promise. Ludacris has been a public-facing figure for over two decades. In that time, the multi-talented performer has shifted his focus away from music — even though he was one of the pioneers of the then-nascent Atlanta Hip-Hop scene — and toward diversifying his brand and portfolio.

From endorsements to acting to non-profit foundations, the food and beverage industry, mobile gaming, and even television streaming, Luda has had his hands in many a financial pot. Through hard work and wise investments, his diverse portfolio now works for him — so much so, in fact, that Celebrity Net Worth reports that he has an impressive $40 million net worth.

Let’s take a moment to examine the life and times of Ludacris, as well as his many projects which have made him a multimillionaire.

Ludacris Is A Media Mogul

Long before he was taking home Grammy Awards and appearing alongside Usher at the Super Bowl halftime performance, Ludacris was an artistic youth with big dreams. He is said to have written his first rap song at the age of 9 years old, inspired by popular hip hop tunes of the early 1980s.

Ludacris spent a year studying music management at Georgia State University, before beginning an internship at Hot 97.5 (now rebranded as Hot 107.9) sometime in the late 1990s. Before long, Ludacris had become a full-time DJ at the station, spinning the boards under the moniker Chris Lova Lova.

In 1999, Ludacris decided to put his music education to good use, launching his own independent record label and releasing his first slew of tracks under his world-famous mononym. Luda’s debut LP Incognegro was first released on his own Disturbing The Peace records, before the rapper inked a distribution deal with Def Jam which saw him rereleasing the effort under the title Back For The First Time a year later. The effort featured guest appearances from legends such as Pharrell Williams, UGK, and Foxy Brown, and touted some highly impressive material for a newly established artist.

It wouldn’t take long for Ludacris to become a household name in the hip hop world, contributing chart-topping tracks to 8 additional albums and numerous film soundtracks. His latest musical venture is 2015’s Ludaversal, though rumors have been circulating since 2017 that the 46-year-old is working on his tenth studio album.

In the years since Ludacris’ music career blew up, he has gone on to focus on other projects, including his prolific career on the big screen.