How Much Money Dude Perfect Makes On YouTube – Net Worth

Last Updated on: March 11, 2024Dude Perfect Net Worth: $125 Million

Dude Perfect is a group of 5 guys (Coby, Cory, Garret, Cody & Tyler) who together make up the most famous sports entertainment group online. They are all former high school basketball players and college roommates at Texas A&M University.

Dude Perfect are mainly known for their trick shots but they have expanded to other stuff such poking fun at common stereotypes on the sports world. Many people claim that their stunts are fake but the group revealed that it takes multiple attempts when filming before successfully converting the final shots.  Their net worth started growing fast after their videos went viral on YouTube then developed a huge following on social media. Their Facebook page has over 19 million likes as of 2019.

Dude Perfect has an estimated net worth of $125 million achieved through well-diversified sources of income explained below.

How Much Money Does Dude Perfect Earn On YouTube?

Dude Perfect YouTube channel has over 62 million subscribers and over 18 billion views generated since March 2009. On average they post 1 video per week which gets over 6 million hits within the first week. In a day, the channel gets around 3.5 million views (approx 30% of them from Shorts) and this in turn should generate an estimated revenue of around $19,000 per day ($7 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Eligible creators will be paid based on their share of total views.

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

Other Sources Of Income

i) Sponsorship & Merchandise

Dude Perfect members have diversified their ways of making money since they have had major endorsement deals from companies like GMC, Nerf and Pringles. They sell a bunch of merchandise through their website plus they also launched an iPhone game for their fans to enjoy. The team is very careful with the brand since it tries to keep very family-friendly. This has led them to reject major endorsement deals from alcohol sponsorship and avoid being featured in some magazines. They also have a show on TV on CMT which is another income-earning platform.

ii) Other YouTube Channel

Dude Perfect created a behind-the-scenes YouTube channel called Dude Perfect Plus. It has over 1.4 million subscribers and has accumulated over 80 million views.

iii) Investments

Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.