How Snoop Dogg's Kids Are Building On His $150M Empire

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FeaturedBernadette Giacomazzo

Oct 26, 2021

Updated Dec 23, 2021

3 min

How Snoop Dogg's Kids Are Building On His $150M Empire

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When your dad is Snoop Dogg and your mom is Shante Broadus, you have no other choice but to be successful.

The man born Calvin Cordozar Broadus Jr. in Long Beach, CA, has come a long way from his early days as a skinny rapper getting features on Dr. Dre’s hit songs. Considered one of the pioneers of the modern West Coast rap movement, the Doggfather has since diversified his investments — and talents — into different areas of the entertainment industry. Whether he’s appearing on television alongside his good friend Martha Stewart, or he’s filming episodes of “BMF,” Snoop Dogg is no longer just recognizable behind the mic — he’s recognizable on-screen, too.

And he’s become quite the adept businessman, as well. Whether we’re talking about his early investments in Reddit, his prescient investment in the cannabis industry, or the multi-million dollar war chest available in Casa Verde Capital, his net worth of $150 million is one that’s worth applauding. What’s more, he recently added the title of label executive to his resume, too. According to Snoop, his role at Def Jam is “to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars.”

He’s one of the wealthiest rappers in the world today, and one of the wealthiest rappers from the 1990s West Coast Hip-Hop scene.

The good news is, Snoop Dogg has also passed down his hard-earned lessons to his children. All four of them are all grown up, with careers of their own, and they’re following in the footsteps of their famous father while also building on his name. Let’s take a look at how these four amazing kids are cashing in on Snoop’s legacy while also building their own.

Editorial note: The net worths listed in this piece are speculative estimates drawn from a variety of online sources. This piece was also updated on December 23, 2021, to reflect Cordell Broadus’s new position at Doge Dash.

Cordé Broadus

Estimated Net Worth: Between $1M and $2M

The eldest of Snoop Dogg’s four children tends to keep himself out of the spotlight, preferring instead to focus on his growing family. He has three children with his longtime partner, Soraya Love, making Snoop Dogg a grandfather.

Cordell Broadus

Estimated Net Worth: Between $1M and $2M

Cordell Broadus got his start as a wide receiver for UCLA football. These days, however, he makes his money as an Instagram influencer, and a model who has done campaigns for Ralph Lauren. Like his older brother, Cordell is also a father — he has two children with his wife, Phia.

On Dec. 22, 2021, Cordell was named the creative director at Doge Dash, a Super Mario-inspired play-2-earn game where players collect coins that can easily be transferred directly to their crypto wallets. With Doge Dash being the first crypto gaming app, Cordell will be tasked with making the Doge Dash brand a household name through a series of NFTs, TV shows, merchandise, and gaming projects, according to the press release.

Julian Broadus

Estimated Net Worth: Unknown

Originally, Julian wanted to pursue a career in music, like his father. Today, however, based on his Instagram page, he owns his own record label and dabbles in real estate, working as an agent with Agents of LA.

Cori Broadus

Estimated Net Worth: $1 Million

Cori Broadus is Snoop Dogg’s only daughter, and needless to say, she’s a daddy’s girl. Like her father, she has a budding musical career, and she also owns the beauty company Choc Factory.

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Bernadette Giacomazzo

Bernadette Giacomazzo is the SEO Manager at Blavity, Inc. She is also a NYC-based editor, writer, photographer, and publicist with a career spanning more than two decades in the entertainment industry. Her work has been featured in People, Teen Vogue, BET, HipHopDX, XXL Magazine, The Source, Vibe, The Los Angeles Times, and more. Giacomazzo is also the author of The Uprising Series and is the CEO of G-Force Marketing & Publicity, which has been featured in The Hollywood Reporter and has obtained film, television, radio, and print placements for blue-chip clients all over the world. She will release "In Living Color: A Cultural History" on Rowman & Littlefield Press in February 2023, and "The Golden Girls: A Cultural History" on Rowman & Littlefield Press in August 2023.

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