How To Create & Share A Google Reviews Link - ReviewTrackers

Google reviews are particularly important marketing assets for businesses. According to customer reviews research, the buying decisions of 90% of consumers are influenced by reviews, and a majority (63%) use Google reviews before they even visit a business.

Smart marketers know how to create and share a Google review link that draws in more visitors and attracts more customers. 

Before you read the rest of this blog post, make sure you have created or claimed the listings of your company’s business locations on Google My Business or GMB. (This tool has since been renamed Google Business Profile.) That way, when reviews start rolling in, you can respond quickly to your reviewers and act on their valuable feedback.

How to Create a Google Reviews Link

There are a number of ways to create a Google reviews link:

• Find the link on GMB / Google Business Profile
• Use the Place ID Finder tool
• Search manually for the link via Google Search

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Google Reviews Link Method 1: Find the Link on Google My Business / Google Business Profile

If your team is already using Google My Business or Google Business Profile, it should be easy to learn how to share a review link for Google. 

The first step is to log into your Google Business Profile Manager. On the Home tab, look for the “Get More Reviews: Share review form” section.

Click the “Share review form” button. Your Google review link will appear. Simply click the link to copy; there should also be options for sharing the link on Facebook, Whatsapp, Twitter, and via email.

Google Reviews Link Method 2: Use the Place ID Finder Tool

Still in the process of claiming your Google Business Profile? You can still learn how to share a review link for Google without needing to be signed into your Profile Manager or GMB dashboard. 

A Google Maps developer page features the ever-so-handy Place ID Finder tool. All you need to do is enter the name of your business location (that you’d like to ask reviews for) in the search bar. 

A small text window above the business will appear on the map. This will contain a series of numbers, letters, and symbols that make up the Place ID. Copy that Place ID onto the URL below after the “placeid=” string.

• https://search.google.com/local/writereview?placeid=<place_id>

For example, if your place ID on Google is 1234567ABCDE2021, then your Google reviews link will be:

https://search.google.com/local/writereview?placeid=1234567ABCDE2021

Copy and save the URL, which you can then use to share with customers.

Google Review Link Method 2: Google Search

You can also simply conduct a Google search of your business. When you find your listing, click on the “Write a review” button.

When the review window pops up, copy the (quite lengthy) URL in the address bar on the top of the screen. 

Pro tip: The default string of numbers, symbols, and letters doesn’t make for an attractive URL. It’s a good idea to simplify or shorten the links so that customers can easily remember them. Use a URL shortening tool like Bit.ly or Ow.ly by Hootsuite to generate shortened Google reviews links that are easier to share on social media, emails, or even receipts.