How To Identify Your Enemies Before They Destroy You

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SKIP TO CONTENTHarvard Business Review LogoDecision making and problem solvingHow to Identify Your Enemies Before They Destroy You

by Farshad Rafii and Paul J. Kampas

From the Magazine (November 2002)
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We’ve all heard the stories about corporate giants who ignored disruptive innovations and paid a steep price in the end: Think Digital and the personal computer, or Detroit and Japanese economy cars. These stories have become part of the business lore, and big companies now spend a substantial amount of time and money trying to make sure they, too, don’t get blindsided by smaller, leaner companies.

A version of this article appeared in the November 2002 issue of Harvard Business Review.FRFarshad Rafii is an associate professor of technology and operations management and the founding director of the Center for Technology and Enterprise at Babson College in Wellesley, Massachusetts.PKPaul J. Kampas is a principal of Kampas Research in Acton, Massachusetts. Contact them at [email protected] and [email protected].
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Read more on Decision making and problem solving or related topics Change management, Technology and analytics, Risk management, Product development, Business models, Competitive strategy and Disruptive innovation

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