How To Keep Working When You're Just Not Feeling It

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SKIP TO CONTENTHarvard Business Review LogoPersonal productivityHow to Keep Working When You’re Just Not Feeling It

Four strategies for motivating yourself. by Ayelet Fishbach

From the Magazine (November–December 2018)Jason Schneider

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Motivating yourself is hard. In fact, I often compare it to one of the exploits of the fictional German hero Baron Munchausen: Trying to sustain your drive through a task, a project, or even a career can sometimes feel like pulling yourself out of a swamp by your own hair. We seem to have a natural aversion to persistent effort that no amount of caffeine or inspirational posters can fix.

Read more on Personal productivity or related topics Personal resilience, Employee incentives and Managing yourselfA version of this article appeared in the November–December 2018 issue of Harvard Business Review.Ayelet Fishbach is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business. Fishbach studies social psychology, management, and consumer behavior. She is the past president of the Society for the Science of Motivation and the author of GET IT DONE: Surprising Lessons from the Science of Motivation.
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Read more on Personal productivity or related topics Personal resilience, Employee incentives and Managing yourself

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