How To Launch Your Digital Platform - Harvard Business Review
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SKIP TO CONTENTHarvard Business Review LogoEntrepreneurshipHow to Launch Your Digital Platform
Adriean Koleric 
Benjamin Edelman is an associate professor at Harvard Business School and an adviser to various companies that compete against major platforms.
A playbook for strategists by Benjamin Edelman
From the Magazine (April 2015)Adriean Koleric Summary.
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For online platform businesses, customer mobilization challenges loom large. The most successful platforms connect two or more types of users—buyers and sellers on a shopping portal, travelers and hotel operators on a booking service—and a strong launch usually requires convincing early users to join even before the platform reaches scale.
Read more on Entrepreneurship or related topics Web-based technologies and StrategyA version of this article appeared in the April 2015 issue of Harvard Business Review.Benjamin Edelman is an associate professor at Harvard Business School and an adviser to various companies that compete against major platforms.- Post
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