How To Sell Products On Instagram Without A Website - Razorpay

Key Resources to Sell Products on Instagram

The business account offers account insights, the ability to promote your posts, publish ads, and allows your customers to shop in the Instagram app itself. When your account reaches more than 10,000 followers, then you can also use up-swipe story posts to direct viewers to active shoppable links. However, until that happens, you can use some of the readily available resources to highlight and sell products on Instagram.

• Reels: The Instagram Reels are designed to keep app users hooked on the platform. Thus, by using Reels to showcase your products, you can reach a wider and more relevant audience.
• Highlights: You can save your product catalog or product launch stories as your account ‘Highlights.’ These have better visibility than regular feed posts and are usually checked out by new account visitors. This resource is put to use excellently by ‘The Food Darzee,’ a custom diet solution provider, on their Instagram account.
• Story Posts: Story posts are highly engaging and can be used to show product usage. At the same time, you can add DM prompts or product stickers within the story posts as CTAs, driving engagement to conversion. This strategy is very effectively used by ‘The Financial Diet,’ a personal finance advisory brand.
• Live Posts: Live posts are run for a limited time only and are, therefore, a great way to create purchase urgency, run countdowns for flash deals, or launch new products. ‘ONN Bikes’ has been using this to push customer engagement and introduce new offerings.
• Sponsored Posts: You can also run sponsored posts or promote content to reach more customers and bring them back to your Instagram shop. You can publish a branded post and activate business partners in the advanced settings, allowing them to tag your business account and run your post in their feeds or stories.

The ‘Sleepy Owl’ coffee brand is using this very Instagram resource to reach out to potential customers and sell its products.

Instagram also provides you with content engagement insights, helping you analyze what kind of content is delivering the highest sales for your business. You can also access helpful guides and blogs by Instagram Business to learn how to use the platform for selling your products and services effectively. With all the free and paid options available, it becomes very easy for you to sell products on Instagram without a website.

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