Icon Media Direct A Leading Brand Response Media Agency ...

Ignite Your Growth Through Elevated Media Strategies

We harness advanced analytics to propel brands to new heights as a trusted performance-driven media agency

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Discover Our Value

A data-driven media agency with white glove service and very smart people

Media Planning

We go beyond standard demographics like age, gender and income to uncover consumers' attitudes, lifestyles, values, and interests to deliver insights into what motivates consumers in purchasing decisions.

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Media Buying

Our experienced cross-channel media buyers are experts at negotiating, optimizing and delivering the most effective media investments at preferred rates.

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Analytics and Attribution

Our data scientists apply proprietary methodologies and attribution models to deliver probabilistic and deterministic insights.

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Multi-Platform Capabilities

Icon Media Direct leverages its performance-driven heritage to access premium inventory through both programmatic and direct buys at preferred rates.

Video

• Convergent TV
• Linear TV
• OTT/CTV
• OLV

Audio

• Streaming
• Radio
• Podcast

OOH

• Static
• Digital
• Video

Innovative Solutions in a Continuously Evolving Media Landscape

Our proprietary data analytics, precise consumer insights, and advanced technology tools ensure that our clients thrive amid dynamic change. We deliver impact through media solutions tailored to how people consume and interact with media content.

Cutting-Edge Advanced Technology

Powered by machine learning and utilizing best-in-class technology, Icon Media Direct’s proprietary attribution and measurement tools—WebTraxx®, iPIXX®, and Morphius Hub™—provide better data-driven decisions to deliver superior results.

Analytics Is Our DNA

Through strategic integrations and proprietary methodologies with best-in-class partners, we provide the right insights to drive business outcomes. Datasets from Nielsen, Roku, iSpot, Viant, Google Analytics, Cuebiq, Adobe, AppsFlyer, Kochava and Innovid, among others, are all overlaid against Icon Media Direct’s proprietary media performance database to analyze and optimize media investments at a granular level.

Measuring Beyond the Impression

Not every impression is created equal. Measuring key response signals beyond the initial touchpoint provides insights into consumers’ buying propensity, helping our clients understand which impressions drive optimal KPIs such as ROAS, CAC, CPA, CPV, and incrementality.

Iconic Partnerships. Exceptional Outcomes.

Iconic Partnerships. Exceptional Outcomes.

“Icon Media Direct are true experts in media strategy, planning, and buying, and, through persistent experimentation and smart recommendations, have grown streaming and cable into one of my top-spending, top-performing direct-response channels.”

• Stephanie Lin
• , Chief Marketing Officer
• at Empower

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“Icon Media Direct’s knowledge of the media landscape and consideration of client needs go above and beyond.”

• Scott Wilson
• , President
• at Meaningful Beauty

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“Icon Media Direct’s outstanding performance, clear communication, and robust partnership approach make them an invaluable ally in today’s competitive market.”

• Rick Odum
• , Chief Executive Officer
• at Guthy-Renker

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Our Clients’ Success is Our Passion

We are a data-driven media agency with white glove service and very smart people.

Learn more about us Proudly recognized as a Women’s Business Enterprise by the Women’s Business Enterprise National Council.

Ignite Your Growth

Get in touch to learn how our team can help. Work with us Our Services

• Media Planning
• Media Buying
• Analytics and Attribution

About Us

• Leadership Team
• Culture
• Careers

Resources

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