Inside SNKRS: Exclusive Access - Nike

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Exclusive Access on SNKRS is an invite-only Launch. The goal is to reward you with access to products you love. Read on to understand how Exclusive Access works, so you’re in the know.

You can’t game the system and be guaranteed Exclusive Access.

The criteria used to determine Exclusive Access is constantly changing. We look at things like past losses as one of the many factors and these ingredients are used in different combinations at different times. Trying to figure out the secret sauce and how to influence the recipe will not increase your chances of getting Exclusive Access.

Act quickly when you receive Exclusive Access.

Exclusive Access offers are only available for a limited time. Keep SNKRS downloaded and Push Notifications enabled so that you know when you've received Exclusive Access.

We are updating Exclusive Access.

Updating Today’s Exclusive Access

Today, winner selection for Exclusive Access is randomized. Time of selection varies based on number of entries, when the offer is received and when your entry is submitted. While access is not guaranteed, starting soon these offers will be given to smaller groups increasing the likelihood that your entry will be selected.

Adding Exclusive Draw

An Exclusive Draw is also an invite-only, randomized selection Launch. Unlike today’s Exclusive Access, everyone invited has the same amount of time to enter. Selection begins after the Draw ends and you’ll be notified of the results soon after. While our traditional Exclusive Access experience caters towards a limited number of community members, Exclusive Draw allows additional members of the community a chance at accessing some of our most coveted styles.

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