Jeeps Are Being "ducked," And It All Started In Canada | Driving
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Anyone who drives a Jeep Wrangler knows you wave to other Wrangler drivers as they go by—it’s called the “Jeep Wave,” and it’s been part of the culture for decades. Now, though, there’s a new way to reach out, and it’s called Jeep Ducking. Jeep owners buy little rubber ducks, write messages on them, and leave them on or in other Jeeps as a way to spread some smiles.
Article contentThe Jeep Ducking craze is getting rather popular in the U.S., but according to the Massachusetts-based Taunton Daily Gazette, it was started in Ontario by Allison Parliament, a Canadian woman, because of an experience that, well, wasn’t in typical polite-Canadian style.
Article contentUPDATE June 2024: Allison Parliament passed away unexpectedly on June 22, 2024, according to a Facebook post made by her family, with the specific cause of death not yet revealed. In the four years since she’d started it, the Duck Duck Jeep trend had grown into a global phenomenon recognized by the automaker itself. “Allison’s impact on the Jeep community worldwide was profound, spreading kindness and joy through her simple yet powerful initiative,” her family wrote on Facebook. Our original August 2020 post continues unchanged below. —Ed.
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Get Offer Article contentParliament is from Orillia, Ontario, but also works in Alabama. In July, after returning to Canada, quarantining for two weeks, and being tested for COVID-19, she went out and was approached by a stranger. According to her report to the newspaper, the man grabbed her shoulders, pushed her back into her vehicle, and swore at her and said she wasn’t welcome in Canada. She said she was attacked because of pandemic concerns over her Alabama license plate.
Article content#DuckDuckJeep turns things around—and becomes a trend
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Instead of fighting back, she thought doing something fun would make her feel better. So she and her friends bought a rubber duck and left it, with a note, on someone’s Jeep they saw parked nearby. The Jeep’s owner thought it was funny, so Parliament posted it on Facebook and the craze took off.
Article contentSome 3,000 people responded to the post in the first week, and there are now 10,000 members in the private Official Ducking Jeeps group on Facebook. People have snapped photos of ducks on Jeeps in all fifty states, almost all Canadian provinces, and even Spain and Australia.
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Article contentGot my first duck yesterday after getting out of work today. Was quite a surprise and definitely made my day, thank you to whomever gave me the duck. #duckduckjeep #duckingjeeps pic.twitter.com/ECumnU1d2O
— xitsDominox (@xitsDominox) June 9, 2023
To duck a Jeep, you buy a small rubber duck, write a message or drawing on it – usually including the hashtag #duckduckjeep – and deposit it in or on a Wrangler.
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Parliament told the paper that while there “have been some haters,” the response has generally been positive, and that she’s received messages from people who said the ducks “helped their mental health,” entertained their children, and just generally felt like fun. She’s also heard from Jeep dealerships and mechanics who are leaving ducks on vehicles, and she hopes to turn Ducking Jeeps into a fundraiser to help teachers buy school supplies.
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Jil McIntosh
Jil McIntosh specializes in new-car reviews, auto technology and antique cars, including the two 1940s vehicles in her garage. She is currently a freelance Writer at Driving.ca since 2016Summary
· Professional writer for more than 35 years, appearing in some of the top publications in Canada and the U.S.
· Specialties include new-vehicle reviews, old cars and automotive history, automotive news, and “How It Works” columns that explain vehicle features and technology
· Member of the Automobile Journalists Association of Canada (AJAC) since 2003; voting member for AJAC Canadian Car of the Year Awards; juror on the Women’s World Car of the Year Awards
Education
Jil McIntosh graduated from East York Collegiate in Toronto, and then continued her education at the School of Hard Knocks. Her early jobs including driving a taxi in Toronto; and warranty administration in a new-vehicle dealership, where she also held information classes for customers, explaining the inner mechanical workings of vehicles and their features.
Experience
Jil McIntosh is a freelance writer who has been writing for Driving.ca since 2016, but she’s been a professional writer starting when most cars still had carburetors. At the age of eleven, she had a story published in the defunct Toronto Telegram newspaper, for which she was paid $25; given the short length of the story and the dollar’s buying power at the time, that might have been the relatively best-paid piece she’s ever written.
An old-car enthusiast who owns a 1947 Cadillac and 1949 Studebaker truck, she began her writing career crafting stories for antique-car and hot-rod car club magazines. When the Ontario-based newspaper Old Autos started up in 1987, dedicated to the antique-car hobby, she became a columnist starting with its second issue; the newspaper is still around and she still writes for it. Not long after the Toronto Star launched its Wheels section in 1986 – the first Canadian newspaper to include an auto section – she became one of its regular writers. She started out writing feature stories, and then added “new-vehicle reviewer” to her resume in 1999. She stayed with Wheels, in print and later digital as well, until the publication made a cost-cutting decision to shed its freelance writers. She joined Driving.ca the very next day.
In addition to Driving.ca, she writes for industry-focused publications, including Automotive News Canada and Autosphere. Over the years, her automotive work also appeared in such publications as Cars & Parts, Street Rodder, Canadian Hot Rods, AutoTrader, Sharp, Taxi News, Maclean’s, The Chicago Tribune, Forbes Wheels, Canadian Driver, Sympatico Autos, and Reader’s Digest. Her non-automotive work, covering such topics as travel, food and drink, rural living, fountain pen collecting, and celebrity interviews, has appeared in publications including Harrowsmith, Where New Orleans, Pen World, The Book for Men, Rural Delivery, and Gambit.
Major awards won by the author
2016 AJAC Journalist of the Year; Car Care Canada / CAA Safety Journalism award winner in 2008, 2010, 2012 and 2013, runner-up in 2021; Pirelli Photography Award 2015; Environmental Journalism Award 2019; Technical Writing Award 2020; Vehicle Testing Review award 2020, runner-up in 2022; Feature Story award winner 2020; inducted into the Street Rodding Hall of Fame in 1994.
Contact info
Email: [email protected]
Linkedin: https://www.linkedin.com/in/jilmcintosh/
Twitter: https://twitter.com/JilMcIntosh
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