Klarna Revenue And Usage Statistics (2022) - Business Of Apps

Klarna is one of the leading fintech companies offering buy now, pay later (BNPL) services, which let consumers pay for things in a series of instalments instead of all upfront.

Launched in Sweden in 2005, Klarna had intentions of being the Swedish PayPal by making online payments simpler for both the consumer and merchant. It was somewhat successful in this, but it wasn’t until it launched its BNPL feature in 2016 that Klarna gained international recognition.

BNPL is an alternative form of credit, which offers zero-interest instalment plans. This makes it a cheaper option for purchasing items, although some have warned that due to the unregulated nature of the loans, it is easier to lull customers into another form of debt.- Advertisement -

Klarna and other BNPL providers have argued that because of the zero-interest, their loans are more affordable and less callous to those who cannot meet repayments.

The majority of Klarna’s loans are agreed upon in the same way one would pay for something with debit or credit card. From there, customers either sign up to a direct debit with Klarna or are notified a few days prior to pay the balance off. Merchants are charged a $0.30 fixed and 3.29% variable fee on all transactions.

Even though BNPL accounts for a majority of Klarna’s transaction volume, it has been growing out its debit card business, in which users pay for things through Klarna is one single payment.

Klarna listed on the New York Stock Exchange in September 2025, at a value of $15 billion. This was lower than the company’s 2021 $45.6 billion valuation, during the bull run of tech stock valuations, but is higher than the down run in 2022 of $6.7 billion.

We have collected data and statistics on Klarna. Read on below to find out more. Want to dive deeper into the buy now, pay later market? Check out our finance app report.

Klarna Key Statistics

• Klarna made $2.8 billion revenue in 2024, a 22.8% year-on-year increase
• Klarna made its first annual net profit in 2024, posting $21 million profit
• It generated $105 billion in gross merchandize volume in 2024
• 93 million people used Klarna in 2024, 43 million consumers are in the United States
• 600,000 merchants accept Klarna
• It was valued at $14 billion just before its IPO announcement

Fintech App Report 2025

Want to learn more about the finance app industry? Our Fintech App report covers financials, usage, installs, demographics and benchmarking data.

• Charts: 118
• Data Points: 1855
• Apps covered: 21

Klarna Overview

Title	Title 2
Launch date	June 2005
HQ	Stockholm, Sweden
People	Sebastian Siemiatkowski (co-founder, CEO),Niclas Neglén (CFO), Camilla Giesecke (COO)
Business type	Public (NYSE: KLAR)
Industry	Finance

Klarna Revenue

Klarna revenue increased by 22% in 2024 to $2.8 billion. It generates most its income from interchange and merchant fees.

Klarna revenue 2024 to 2025 ($mm)

Klarna revenue 2016 to 2024 ($mm)

Year	Revenue ($mm)
2016	384
2017	451
2018	588
2019	772
2020	1071
2021	1424
2022	1904
2023	2276
2024	2811

Sources: Finance App Report, Company data

Klarna Profit

Klarna has been a loss making business since 2019, but reported its first profit in 2024 of $21 million.

Klarna net income 2017 to 2024 ($mm)

Year	Net income / loss ($mm)
2017	37.4
2018	10.8
2019	-92.8
2020	-149
2021	-680
2022	-1035
2023	-244
2024	21

Sources: Finance App Report, Company data

Klarna GMV

Klarna has increased its gross merchandise volume every year. It had 9.3% growth in 2024, generating $105 billion in GMV.

Klarna gross merchandise volume 2017 to 2024 ($bn)

Year	Gross merchandize volume ($bn)
2017	21
2018	29
2019	35
2020	53
2021	80
2022	83
2023	96
2024	105

Source: Company data

Klarna Users

93 million consumers used Klarna in 2024, with approximately 65 million using the Klarna mobile app.

Klarna users 2019 to 2024 (mm)

Year	Users (mm)
2019	45
2020	86
2021	149
2022	115
2023	85
2024	93

Source: Company data

Klarna US Users

There are over 43 million Klarna users in the US alone, making it Klarna’s largest market.

Klarna users in the United States 2019 to 2024 (mm)

Year	Users (mm)
2019	7
2020	11
2021	20
2022	25
2023	37
2024	43

Source: Company data

Klarna Merchants

600,000 merchants accept Klarna, including H&M, Nike and Wayfair.

Klarna number of merchants on platform 2017 to 2024

Year	Merchants
2017	105,000
2018	130,000
2019	170,000
2020	210,000
2021	250,000
2022	400,000
2024	600,000
2025	850,000

Source: Company data

Klarna Valuation

Klarna’s valuation has increased since it declined massively in 2022.

Klarna valuation 2019 to 2025 ($bn)

Date	Valuation ($bn)
August 2019	5.5
September 2020	10.6
March 2021	31
July 2021	45.6
July 2022	6.7
August 2025	14

Sources: Bloomberg, CNBC, FT, TechCrunch

Finance App Market Landscape

The finance app market can be classified into several distinct subcategories, all of which contribute hundreds of billions of dollars in transaction volume every year. Klarna is the leading provider of buy now, pay later services in the US and Europe. You can download the map as a PDF, which includes a landscape version for presentations.

Klarna vs Competitors: Market Share

This chart looks at the percentage of websites that offer Klarna and other BNPL services. Klarna has the highest adoption rate, at 38%, followed by Square’s AfterPay.

Buy now, pay later global market share by volume 2024 (%)

Want to learn more? Check out our Finance App Report

Klarna FAQ

How does Klarna work?

When purchasing an item through Klarna, there are three ways to pay it off: pay now, pay anytime in the next 30 days (interest free), pay in four instalments, or finance it over a period of six to 36 months.

How does Klarna make money?

Klarna makes the majority of its income through merchant commissions ($0.30 flat fee and 3.29% variable rate) and interchange fees. It also earns interest on customer accounts that are paying through finance.

How many transactions does Klarna handle everyday?

Klarna handles over 3.4 million transactions a day.

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