Labeling Theory | Concepts, Theories, & Criticism - Britannica

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Key concepts: primary and secondary deviance

Primary deviance refers to initial acts of deviance by an individual that have only minor consequences for that individual’s status or relationships in society. The notion behind this concept is that the majority of people violate laws or commit deviant acts in their lifetime; however, these acts are not serious enough and do not result in the individual being classified as a criminal by society or by themselves, as it is viewed as “normal” to engage in these types of behaviours. Speeding would be a good example of an act that is technically criminal but does not result in labeling as such. Furthermore, many would view recreational marijuana use as another example.

Secondary deviance, however, is deviance that occurs as a response to society’s reaction and labeling of the individual engaging in the behaviour as deviant. This type of deviance, unlike primary deviance, has major implications for a person’s status and relationships in society and is a direct result of the internalization of the deviant label. This pathway from primary deviance to secondary deviance is illustrated as follows:

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primary deviance → others label act as deviant → actor internalizes deviant label → secondary deviance

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