Low (Flo Rida Song) - Wikipedia
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| "Low" | ||||
|---|---|---|---|---|
| Single by Flo Rida featuring T-Pain | ||||
| from the album Mail on Sunday and Step Up 2: The Streets | ||||
| B-side | "Birthday" | |||
| Released | October 2007 | |||
| Genre |
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| Length | 3:50 | |||
| Label |
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| Songwriters |
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| Flo Rida singles chronology | ||||
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| T-Pain singles chronology | ||||
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"Low" is the debut single by the American rapper Flo Rida featuring T-Pain, from Flo Rida's debut album Mail on Sunday. The single appeared on the soundtrack to the 2008 film Step Up 2: The Streets. An official remix was made which also features Pitbull. The song peaked at number 1 on the U.S. Billboard Hot 100.
The song was a massive success worldwide and was the longest-running number-one single of 2008 in the United States, spending ten consecutive weeks atop the Billboard Hot 100. With over seven million digital downloads it has been certified Diamond by the RIAA, and was the most downloaded single of the 2000s decade, measured by paid digital downloads.[1] The song was named third on the Billboard Hot 100 Songs of the Decade.[2]
Composition
[edit]
"Low" has been described as a dancable hip-hop song,[3] but more specifically crunk and Miami bass.[4][5] The song features an Eurohouse aesthetic wit 808 drum machines like kick, sub bass, cymbals and the handclaps.[6] It has a verse–chorus form while the melody is an arpeggiated ostinato note sequence instead of a chord progression. T-Pain's rely heavily on synthesizers, with him using Auto-Tune and call and answer during the chorus. The song is written in the key of E♭ minor. Set in the time signature of common time, it has a moderate tempo of 128 beats per minute. T-Pain's vocal range spans nearly two octaves from B♭2 to F♯4.[7]
Lyrically, the song describes a sexually desirable girl dancing in a club, and the singer's efforts to hook up with her, primarily by flaunting displays of cash. The girl is described in the chorus as wearing "Apple Bottom jeans" and "boots with the fur".[6]
Commercial performance
[edit]The song debuted at number 91 on the U.S. Billboard Hot 100 for the week of November 6, 2007, and reached number 1 for the week of December 30, 2007.[8] The song stayed on the Hot 100 for thirty-nine weeks before dropping out in June 2008.[9]
"Low" held the top position longer than any song did in 2008 (see List of Billboard Hot 100 number-one singles of 2008), and was the longest-running Hot 100 number 1 single since Beyoncé's "Irreplaceable".[10] The song is also the longest-running number 1 single in the history of the Billboard Digital Songs chart, topping the chart for thirteen weeks, and also on the now-defunct Pop 100 chart, where it ruled for twelve weeks.[11] For the week of June 29, 2008, it became the first song ever to sell four million digital copies in the US,[12] and then for the week of June 21, 2009, the first to sell over five million copies.[3] It was best-selling digitally-downloaded song until it was surpassed by the Black Eyed Peas' "I Gotta Feeling" in May 2010.[13] The song sold over six million in digital sales by August 7, 2011,[5] and reached its seven millionth sales mark in sales in June 2014.[14]
The physical release of the single occurred in the UK for the week of March 24, 2008. For the week of July 20, 2008, the song moved up to number 19 on the UK Singles Chart, several months after its official release. It spent seventy-five weeks on the chart.[15] As of January 2012, the song has sold 613,434 copies in the UK.[16]
The song was ranked at number 26 on Billboard's All Time Hot 100.[4] The song was also ranked the number 1 song for 2008 in Billboard's ranking of the Billboard Year-End Hot 100 singles of 2008. For the week of December 28, 2008, it was listed at number 11 on the UK Singles Chart year-end countdown and was named the highest-selling single in Australia in 2008. The song was a hit in Europe, reaching the Top 10 in Finland, Denmark and Belgium, and the Top 40 in Germany, Hungary, Norway and France.
Music video
[edit]The music video of "Low" was directed by Bernard Gourley and contains certain clips from Step Up 2: The Streets. It also contains cameos from Rick Ross, DJ Khaled, Cool & Dre, Briana Evigan, Torch and Gunplay of Triple C's and Jermaine Dupri. Also, T-Pain and Flo Rida are in a nightclub in a few scenes. The music video reached the top spot on MTV Jams for five days, and for twenty-two days on TRL. The music video was also nominated at the 2008 MTV Video Music Awards for Best Male Video and Best Hip-Hop Video, but lost to Hurricane Chris' "Playas Rock" (Best Male Video) and Birdman's "Pop Bottles" (Best Hip-Hop Video) music videos.
Track listing
[edit]European CD single
- "Low" – 3:53
- "Low" (Travis Barker Remix) – 4:15
Europe maxi-CD
- "Low" – 3:53
- "Low" (Instrumental) – 3:53
- "Birthday" (Amended Version)
- "Low" (Video)
71 Digits x Flo Rida - Digital download
- "Low" (71 Digits Version) – 2:15
- "Low" (71 Digits Extended Edit) – 3:30
Charts
[edit] Weekly charts[edit]
| Year-end charts[edit]
Decade-end charts[edit]
All-time charts[edit]
|
Certifications
[edit]| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[76] | 3× Platinum | 210,000^ |
| Canada (Music Canada)[77] | 5× Platinum | 400,000‡ |
| Canada (Music Canada)[78] Ringtone | 5× Platinum | 200,000* |
| Denmark (IFPI Danmark)[79] | 2× Platinum | 180,000‡ |
| Germany (BVMI)[80] | 5× Gold | 750,000‡ |
| Italy (FIMI)[81] | Gold | 35,000‡ |
| Japan (RIAJ)[82] | Platinum | 250,000* |
| New Zealand (RMNZ)[83] | 6× Platinum | 180,000‡ |
| Spain (Promusicae)[84] | Gold | 30,000‡ |
| Switzerland (IFPI Switzerland)[85] | Platinum | 30,000^ |
| United Kingdom (BPI)[86] | 3× Platinum | 1,800,000‡ |
| United States (RIAA)[87] | Diamond | 10,000,000‡ |
| United States (RIAA)[88] Mastertone | 3× Platinum | 3,000,000* |
| * Sales figures based on certification alone.^ Shipments figures based on certification alone.‡ Sales+streaming figures based on certification alone. | ||
Cover versions and media usage
[edit]In 2020, the American grocery chain Kroger and their subsidiary stores began to use the song's chorus for a series of animated ads, highlighting coupons and low prices. At the start of 2021, the ads became a minor Internet meme with user-generated YouTube and TikTok remixes.[89] A parody of the song highlighting price drop was used in the 2021 Lazada 11.11 TV commercial featuring K-Pop boy group Seventeen in the ASEAN region, where it was sung in Indonesian, Tagalog, Thai, Vietnamese, and English.[90]
References
[edit]- ^ "FLO RIDA HAS DECADE'S TOP-SELLING DIGITAL SONG: 'Low' claims more than 5 million downloads". EURweb. Archived from the original on January 13, 2010. Retrieved December 23, 2009.
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- ^ a b Breihan, Tom (April 7, 2023). "The Number Ones: Flo Rida's "Low" (Feat. T-Pain)". Stereogum. Retrieved February 28, 2026.
- ^ "Flo Rida "Low" Sheet Music in Eb Minor (transporable)". Musicnotes. Universal Music Publishing Group. February 4, 2008. Retrieved February 28, 2026.
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- ^ "In Depth Music Chart Analysis- Billboard.com- Search for Hot Ringtones". Billboard. Archived from the original on May 20, 2009. Retrieved February 24, 2011.The long and short of it. Retrieved February 14, 2008.
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- ^ Daniel Kreps (May 3, 2010). "Black Eyed Peas' "I Gotta Feeling" Named Bestselling Digital Track". Rolling Stone.
- ^ Grein, Paul (June 4, 2014). "Chart Watch: 'Rude,' 'Summer' Hit Top 10". Yahoo Music. Retrieved June 5, 2014.
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- ^ Jones, Alan (January 30, 2012). "Official Chart Analysis: Sales slow, but Sheeran and Cover Drive reign". Music Week. Retrieved February 2, 2012.
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- ^ "Top Canada CHR/Top 40 Songs". R&R. December 12, 2008. p. 35.
- ^ "Year End Charts: European Hot 100 Singles". Billboard. Archived from the original on October 4, 2012. Retrieved January 10, 2022.
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- ^ "Rádiós Top 100 – hallgatottsági adatok alapján – 2008" (in Hungarian). Mahasz. Retrieved April 10, 2020.
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- ^ "Årslista Singlar, 2008" (in Swedish). Sverigetopplistan. Retrieved October 19, 2019.
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- ^ "End of Year Singles Chart Top 100 – 2008". Official Charts Company. Retrieved August 12, 2015.
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- ^ "Pop Songs – Year-End 2008". Billboard. Retrieved October 19, 2019.
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- ^ "DIGITAL MUSIC REPORT 2009" (PDF). Archived from the original (PDF) on March 31, 2010. Retrieved September 1, 2012.
- ^ "Dance Top 100 – 2009" (in Hungarian). Mahasz. Retrieved April 10, 2020.
- ^ "Charts Plus Year end 2009" (PDF). Charts Plus. Retrieved July 19, 2010.
- ^ "ARIA End of Decade Singles" (PDF). ARIA. Retrieved March 15, 2017.
- ^ "The Billboard Hot 100 Singles & Tracks – Decade Year End Charts". Billboard. Prometheus Global Media. Archived from the original on March 26, 2011. Retrieved April 18, 2011.
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- ^ "Danish single certifications – Flo Rida feat. T-Pain – Low". IFPI Danmark. Retrieved November 23, 2025.
- ^ "Gold-/Platin-Datenbank (Flo Rida feat. T-Pain; 'Low')" (in German). Bundesverband Musikindustrie. Retrieved February 25, 2023.
- ^ "Italian single certifications – Flo Rida feat. T-Pain – Low" (in Italian). Federazione Industria Musicale Italiana. Retrieved March 22, 2021.
- ^ "Japanese digital single certifications – Flo Rida – Low" (in Japanese). Recording Industry Association of Japan. Retrieved May 20, 2021. Select 2015年4月 on the drop-down menu
- ^ "New Zealand single certifications – Flo Rida feat. T-Pain – Low". Radioscope. Retrieved February 5, 2025. Type Low in the "Search:" field and press Enter.
- ^ "Spanish single certifications – Flo Rida – Low". El portal de Música. Productores de Música de España. Retrieved July 26, 2024.
- ^ "The Official Swiss Charts and Music Community: Awards ('Low')". IFPI Switzerland. Hung Medien.
- ^ "British single certifications – Flo Rida ft T-Pain – Low". British Phonographic Industry. Retrieved September 24, 2023.
- ^ "American single certifications – Flo Rida – Low". Recording Industry Association of America. Retrieved April 23, 2021.
- ^ "American ringtone certifications – Flo Rida – Low". Recording Industry Association of America. Retrieved April 23, 2021.
- ^ Springer, Jon (February 3, 2021). "Krojis Go Viral as Kroger 'Low' Ads Become Memes". Winsightgrocerybusiness.com. Retrieved February 4, 2021.
- ^ "Lazada welcomes leading K-pop superstars SEVENTEEN as first regional Happiness Ambassador – Manila Bulletin". Mb.com.ph. October 13, 2021. Retrieved December 28, 2021.
External links
[edit]- "Low" music video at YouTube
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| Discography | |
| Studio albums |
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| Singles |
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| Featured singles |
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| Other songs |
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| Tours |
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| Rappa Ternt Sanga |
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| Epiphany |
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| Three Ringz |
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| RevolveЯ |
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| T-Pain Presents Happy Hour: The Greatest Hits |
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| Other singles |
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| Promotional singles |
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| Featured singles |
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| Featured promotional singles |
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| Other songs |
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| Authority control databases |
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