Marketing Automation Pricing - Act-On

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Pay only for the contacts you actually email. Never pay for your entire database size. Our revolutionary Active Contacts pricing saves you 30-50%.

Get a Custom Quote Smarter Pricing

Only pay for the contacts you actually email, not your entire database.

Retain Insights

Preserve non-active contacts' engagement history to leverage when they become active.

No Purging!

No games. No hidden fees. Engage interested contacts without forced database purging.

Estimate Active Contacts

How many contacts did you email last month?

2,500 contacts/month

Professional

A platform for the energetic marketer $ USD £ GPB $900 per month

FEATURES

Unlimited access to our complete marketing automation program:
  • World-class marketing automation
  • Integrates into virtually any MarTech system
  • Execute true multichannel marketing programs
  • Engage with customers across their life cycle
  • Support:

Standard support package with email-based support. See Support Packages for more comprehensive information.

Get a quote Custom Enterprise When scale, scope, reach is essential

Let's talk

FEATURES

Everything in our professional plan plus....
  • CRM integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more.
  • Data Studio for advanced reporting and BI integration
  • Account-Based Marketing 2x user accounts
  • Support:

Standard support package with email-based support. Premium support recommended for Enterprise level. See Support Packages for details.

Get a quote

“Act-On’s Active Contact pricing helps us proved the value of marketing automation with a smaller investment up front.”

“We were attracted to Active Contact pricing, which only charges us for contacts we’re actively marketing to instead our entire database.”

“Act-On is a true partner. Their support is amazing, and their team provides feedback and insight that helps us meet our challenges. They’re part of the Avery Dennison family, and just as committed to reaching our goals as we are.”

Features Professional

Our complete marketing automation platform

Enterprise

Enhanced to power advanced automations

Automated engagement programs Track website and landing page visitors Score visitors, prospects and customers Create contact lists based on behavior and demographics Target emails and messaging to contact segments Deliver landing pages and forms that engage your market and capture info Dozens of pre-built templates for landing pages, forms, and emails Open API, Zapier and Cazoomi enables customers to build the martech they need Interactive analytics and reporting dashboards AI Predictive lead scoreAI Icon AI Audience InsightsAI Icon CRM Integration Add on Data Studio for advanced reporting and BI integration Add on Account-Based Marketing Add on Automated SMS marketing Add on Add on Transactional email Add on Add on InSite AI Web AgentAI Icon Add on Add on AI-Powered Advanced AnalyticsAI Icon Add on Add on * Integrated CRM required Features Professional

Our complete marketing automation platform

Automated engagement programs Track website and landing page visitors Score visitors, prospects and customers Create contact lists based on behavior and demographics Target emails and messaging to contact segments Deliver landing pages and forms that engage your market and capture info Dozens of pre-built templates for landing pages, forms, and emails Open API, Zapier and Cazoomi enables customers to build the martech they need Interactive analytics and reporting dashboards AI Predictive lead scoreAI Icon AI Audience InsightsAI Icon CRM Integration Add on Data Studio for advanced reporting and BI integration Add on Account-Based Marketing Add on Automated SMS marketing Add on Transactional email Add on InSite AI Web AgentAI Icon Add on AI-Powered Advanced AnalyticsAI Icon Add on * Integrated CRM required Features Enterprise

Enhanced to power advanced automations

Automated engagement programs Track website and landing page visitors Score visitors, prospects and customers Create contact lists based on behavior and demographics Target emails and messaging to contact segments Deliver landing pages and forms that engage your market and capture info Dozens of pre-built templates for landing pages, forms, and emails Open API, Zapier and Cazoomi enables customers to build the martech they need Interactive analytics and reporting dashboards AI Predictive lead scoreAI Icon AI Audience InsightsAI Icon CRM Integration Data Studio for advanced reporting and BI integration Account-Based Marketing Automated SMS marketing Add on Transactional email Add on InSite AI Web AgentAI Icon Add on AI-Powered Advanced AnalyticsAI Icon Add on * Integrated CRM required

Frequently asked questions

Everything you need to know about the product and billing.

What is an "Active Contact"?

Active Contacts are based on the number of contacts you engage within a given month — not the size of your database. Your database might include millions of contacts, but you might include only 50% of them in your campaigns. Act-On pricing is based on the volume of active contacts rather than the sum number in your marketing database.

What if I need to adjust my number of Active Contacts? We understand that many businesses experience cyclical or unpredictable growth throughout the year. Our pricing model is intentionally flexible to scale with your needs all year long, allowing for variance in Active Contact fees to meet your business realities. How is my pricing determined? The calculator above provides a pricing range for the Act-On Platform. Anticipated pricing starts at the figure shown, yet actual pricing may vary depending on additional factors – including add-ons, configuration, and implementation. Please contact sales for a specific quote unique to your needs. What will my pricing be next year? The calculator above provides a pricing range for the Act-On Platform. Anticipated pricing starts at the figure shown, yet actual pricing may vary depending on additional factors – including add-ons, configuration, and implementation. Please contact sales for a specific quote unique to your needs. Can I purchase add-on functionality? The majority of the additional product functionality included in the Enterprise package is available to those with the Professional package for a fee. Please contact us for details. Am I required to sign an annual contract? Yes. Your long-term success is our priority, and we find that customers that commit to the year-long investment (or beyond) are most successful with our platform. Do you offer discounts for 501 © (3) non-profits? Yes. Please contact us for details.

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