Netflix Has 220.67 Million Subscribers As Of Q2, 2022. ... Netflix Subscribers 2022.

Netflix reached 301.6 million global subscribers as of 2026, continuing its reign as the world’s leading streaming platform. On October 21, 2025, Netflix released its Q3 revenue data, reporting $11.51 billion in revenue, a 17% year-over-year increase, and generally in line with forecasts. 

Besides, Netflix’s net income was $2.5 billion, lower than what they predicted.

In this article, we’ll review the latest statistics on Netflix subscribers worldwide and by country, examining their usage, revenue, and market share. 

Top Netflix Statistics 2026: At A Glance

• Netflix reached 301.6 million paid subscribers globally.
• Approximately 94 million people use the Netflix ad-supported plan.
• The United States has 81.44 million Netflix subscribers, making it the largest single market.
• In Q3 2025, Netflix made $11.51 billion in revenue, a 17% YoY increase.
• The quarterly operating cost was 28.2%, lower than the expected 31.5% margin.
• On average, Netflix users spend around 63 minutes per day watching content on the platform.

How Many Subscribers Does Netflix Have?

Netflix reached 301.6 million subscribers, marking the last year it reported subscriber counts.

This came after the company had announced it would stop sharing quarterly subscriber numbers and average revenue per membership starting in Q1 2025, choosing instead to focus on overall revenue and milestone achievements.

The gain from 2023 to 2024 was substantial, with Netflix adding 41.32 million subscribers, representing a 15.9% year-over-year increase, the highest annual growth since 2020. This strong finish highlighted Netflix’s dominant position in the streaming market just before it shifted its reporting strategy.

Note: The official number from Netflix’s Q1 2024 report (269.6 million) was the last they had shared. The 301.6 million subscribers were announced via multiple news channels.

Here is a table showing Netflix’s subscriber count over the years:

Year	Netflix Subscribers
2024	301.6 million
2023	260.28 million
2022	230.7 million
2021	219.7 million
2020	192.9 million
2019	151.5 million
2018	124.3 million
2017	99 million
2016	79.9 million
2015	62.7 million
2014	47.9 million
2013	35.6 million
2012	25.7 million
2011	21.5 million

Source: Netflix Investor Relations Letter, Statista

In Q1 of 2024, the number of Netflix Subscribers increased by 9.32 million compared to 260.28 million subscribers recorded in the last quarter of 2023.

Latest Update: Netflix Acquires Warner Bros in an $82.7 billion Deal

Netflix has reached an agreement to acquire Warner Bros in a $82.7 billion deal ($72 billion in equity value).

This move by Netflix aims to expand its content library, improve its global streaming dominance, and lower costs. The transaction is expected to close after WBD completes the planned spinoff of its Global Networks division in Q3 2026.

Netflix’s Ad-Supported Plan Now Has Over 94 Million Subscribers

Currently, Netflix reaches 94M global monthly active users with an ad-supported plan and more for 18-34-year-olds.

This is a massive jump from May 2024, when the Netflix ad tier reached 40 million monthly active users worldwide. In the countries where it is available, 40% of Netflix signups are from this tier.

Netflix launched its ad-supported plan for Canada and Mexico on November 1st, 2022. Later, on November 3rd, the plan went live for the United States, the United Kingdom, Australia, France, Brazil, Germany, Italy, Korea, and Japan.

Besides, Netflix revealed that it is set to launch an in-house advertising technology platform in order to attract new clients who can advertise on Netflix and engage with its user base.

Source: Reuters, Netflix

Netflix Added 9.33 Million New Subscribers After Password-Sharing Crackdown

Netflix has experienced an increase in subscribers as more people created new accounts to stream content after deciding to crack down on password sharing.

Netflix has extended its crackdown on password-sharing to over 100 countries, and here is how it is affecting its subscriber count!

• After announcing its password crackdown news on May 23, 2023, Netflix experienced a significant increase in subscriber count in the United States. The streaming giant added 100k subscribers on both May 26th and 27th, 2023, and the average daily signups during that period rose to 73,000.
• The average daily signups increased by 102% from the previous 60-day period. That is even better than the spike that occurred during the COVID-19 lockdown.

Source: Antenna, Nerdist

Netflix Users By Country

The United States remains Netflix’s biggest market by far, with 81.44 million subscribers.

That’s more than four times the number in any other country, showing just how important the U.S. still is for Netflix.

The United Kingdom comes in second with 18.4 million subscribers, followed closely by Germany and Brazil, which are tied at 16.59 million each. Interestingly, Brazil matches Germany; it shows how much Netflix is growing in Latin America.

Here is a table displaying the number of Netflix users by country:

Country	Number of Netflix Subscribers
United States	81.44 million
United Kingdom	18.40 million
Germany	16.59 million
Brazil	16.59 million
Mexico	13.87 million
France	13.57 million
India	12.37 million
Canada	9.05 million
Japan	9.05 million
South Korea	8.36 million

Source: Flix Patrol

Note: The source is an analytics firm that provides estimates, as Netflix no longer releases this data publicly.

Netflix User Demographics

Let’s take a closer look at the demographic breakdown of Netflix users in this section.

Females Make Up 51% Of Netflix’s Users

Women make up 51%, while Males make up 49% of all Netflix users.

Gender	Share Of Netflix Subscribers
Females	51%
Males	49%

The average Netflix subscriber is a millennial with a yearly income of less than $50,000.

Although 68% of Netflix members have some or no college education, roughly 33% have a bachelor’s degree or above.

Millennials Use Netflix The Most — Netflix Users By Generation

Netflix appeals to a wide range of viewers.

Below is the table to show the distribution of Netflix users based on Generation, according to data from Statista:

Generation	Share of Users
Millennials	41%
Generation Z	34%
Baby Boomers	14%
Generation X	11%

Source: Statista

Netflix Users Spend An Average Of 1 Hour And 3 Minutes Per Day On The Platform

Hulu follows with 56 minutes, while TikTok users average 54 minutes daily. YouTube and Spotify both see 51 minutes of daily usage, showing strong engagement but still behind Netflix.

Even popular platforms like Instagram (35 minutes), X/Twitter (33 minutes), and Facebook (32 minutes) fall far below Netflix in daily screen time.

These numbers highlight how Netflix keeps its viewers more engaged than any other platform, due to its wide variety of content and binge-worthy shows. It’s clear that Netflix isn’t just widely used; it’s also where people spend the most time watching.

Source: eMarketer

21% Of The SVOD Market Share In The United States Is Owned By Netflix

After Amazon Prime Video, Netflix is the most popular SVOD platform worldwide as well as in the United States. It holds the second-highest market share among streaming platforms in the country.

Here is a table displaying the distribution of the SVOD market share in the United States:

SVOD Platform	Market Share
Amazon Prime Video	22%
Netflix	21%
Max	13%
Disney+	12%
Hulu	10%
Paramount+	9%
Apple TV+	8%
Peacock	1%
Other	3%

Source: Statista

Netflix Is Preferred By 47% of Americans Over Other Streaming Platforms

According to a study, 47% of American citizens prefer Netflix over other web streaming platforms.

Amazon Prime Video comes in second with 14%, followed by Hulu with 13.6% and Disney+ with 13%

Source: News10

The Middle East And Africa (EMEA) Has 101.13 Million Netflix Subscribers

This makes EMEA the biggest regional market for Netflix, surpassing even the U.S. and Canada. The U.S. and Canada together have 89.63 million subscribers, showing that while Netflix remains strong in its home market, international growth has clearly taken the lead.

In the Asia Pacific region, Netflix has reached 57.54 million subscribers, thanks to the rising popularity of regional content like K-dramas, anime, and Bollywood-style originals. This region continues to show huge potential for future growth.

Latin America follows closely with 53.33 million subscribers, proving to be another solid and consistent market for Netflix.

Here is a table showing Netflix Subscribers by region:

World Region	Netflix Subscribers
Europe, the Middle East, and Africa	101.13 million
U.S.A. and Canada	89.63 million
Latin America	53.33 million
Asia Pacific	57.54 million

Source: Statista

Netflix Stopped Password Sharing!

As per Netflix, over 100 million households share accounts among them.

Recently, Netflix put out news on their official site stating that Netflix’s focus has been on giving members greater control over who can access their accounts, and hence, they are giving additional options to users in 103 countries to control their accounts.

Refer to the screenshots below to see what will change.

Source: Netflix Newsroom

Netflix Revenue Statistics

In this section, we will take a look at Netflix’s current financial state, how it has performed in the past, and how things look for the platform as we move forward in 2026.

Netflix made $11.51 Billion In Revenue In Q3 2025

Netflix’s revenue increased by $0.43 billion, which is about 3.9% growth from Q2 to Q3 2025.

The platform announced Earnings per share (EPS) were $5.87, which is below the forecasted number of around $6.94 to $6.96.

It also announced the net income of $2.5 billion, falling short of the analysis yet again.

Netflix primarily disclosed that the earnings miss was due to an unexpected, one-time $619 million expense related to an ongoing tax dispute with Brazilian authorities.

Coming to the brighter side, revenue growth of 17% YoY was influenced by:

• Membership growth
• Price increase in multiple markets
• Increased ad revenue

A significant contribution to the revenue increase of Netflix was also made by the success of the “KPop Demon Hunters,” the second season of “Wednesday,” and “Happy Gilmore 2.”

Despite the revenue growth of Netflix, the EPS and net income being lower than expected caused the company’s stock to fall by around 6% in after-hours trading.

Source: The Wall Street Journal, The New York Times

Here’s a quick look at the 2024 quarterly revenue breakdown:

• Q1 2024: $9.37 billion
• Q2 2024: $9.56 billion
• Q3 2024: $9.83 billion
• Q4 2024: $10.25 billion

These steady gains reflect how Netflix is growing not just in subscribers, but also in business performance, especially with the boost from new features like ads, password-sharing crackdowns, and live event content.

Here is a table showing Netflix’s revenue over the years:

Year	Revenue
2025 (Q3)	$11.51 Billion
2025 (Q2)	$11.08 billion
2024	$39.00 billion
2023	$33.724 billion
2022	$31.61 billion
2021	$29.698 billion
2020	$24.99 billion
2019	$20.15 billion
2018	$15.79 billion
2017	$11.69 billion
2016	$8.83 billion

Source: Netflix Investor Relations Letter

Netflix’s Revenue Per User (Global)

In 2024, Netflix’s global ARPU (Average Revenue Per User) rose to $11.70, showing an improvement from $10.82 in 2023.

This growth reflects better monetization efforts like cracking down on password sharing and expanding the ad-supported tier.

Interestingly, ARPU had dropped in 2023 compared to $11.76 in 2022, but the rebound in 2024 suggests Netflix successfully turned things around.

Below is the table showing Netflix’s average monthly revenue per membership:

Year	Netflix’s Global ARPU
2024	$11.7
2023	$10.82
2022	$11.76
2021	$11.67
2020	$10.91
2019	$10.82
2018	$10.31
2017	$9.43

Netflix Revenue Per User By Region

In 2024, Netflix earned $17.26 per user in the U.S. and Canada, making it the region with the highest Average Revenue Per User (ARPU).

Europe, the Middle East, and Africa followed with $11.11 ARPU, showing strong value but still far behind North America.

Latin America brought in $8 per user, while Asia Pacific had the lowest ARPU at $7.34, despite being one of Netflix’s fastest-growing regions.

Here is a table displaying the average revenue per user of Netflix by region as of 2024.

Region	ARPU
U.S. and Canada	$17.26
Europe, Middle East, and Africa	$11.11
Latin America	$8
Asia Pacific	$7.34

Source: Statista

Currently, Netflix Is Valued At $527.48 billion USD, Officially Making It The 18th Most Valuable Company In The World

Netflix’s market cap rose by 36.24% in 2025. The real jump came in 2024, when its value soared by a massive 82.05%, growing from $213.09 billion in 2023 to $387.93 billion.

Before that, 2023 saw a 62.39% increase, bouncing back strongly from 2022’s sharp drop of 50.94%, when Netflix’s market cap had fallen to $131.22 billion, the lowest in recent years.

Here is a table displaying Netflix’s Market Cap by year:

Year	Netflix Market Cap
2025	$527.48 billion
2024	$387.93 billion
2023	$213.09 billion
2022	$131.22 billion
2021	$267.46 billion
2020	$238.89 billion
2019	$141.98 billion

Source: Companies Market Cap

Netflix Has Over 14,000 Employees

According to the latest data, the number of full-time Netflix employees has reached 14,000.

Source: Statista

Netflix Has More Female Employees

Netflix employees were reported to be 51.6% female and 45.8% male, with 1.4% having other gender identities.

The company’s greatest gender gap is in IT, where 59% of employees are male.

Although women outnumber males in the company’s Creative & Corporate section.

Source: Statista

Netflix Is Available In More Than 190 Countries

Netflix began expanding internationally in 2010.

Netflix withdrew from Russia due to its invasion of Ukraine.

China, Russia, North Korea, Syria, and Crimea do not support Netflix.

Netflix’s development in China is hampered by Beijing’s censorship and tight local competition restrictions.

Source: Netflix Help Center

On Average, Binge-Watching A Netflix Series Takes 5 Days

Although it’s an “average” figure, it’s still crazy. Now, here is one more crazy stat.

There are some binge-watchers who attempt to complete a series within the first 24 hours of its debut. There are around 8.4 million of these binge-watchers globally.

An Average Netflix Subscriber Views 60 Films Every Year

This works out to one movie every six days!

Around 80% of Netflix Subscribers Follow Its Algorithm’s Title Suggestions

While viewers frequently land on the most popular titles, the greater part of Netflix users also choose to watch shows recommended by the Netflix recommendation algorithm; in fact, the service’s suggestions accounted for 80% of Netflix views.