Pepsi Drops New Peeps-flavored Soda: Here's How To Get It

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STATEN ISLAND, N.Y. — To celebrate the start of spring, Pepsi is collaborating with the Peeps brand to bring new marshmallow-flavored soda to market.

The two brands introduced the limited-edition Pepsi X Peeps beverage that combines the taste of Pepsi cola with the soft and sweet Peeps marshmallow flavor in brand-new packaging inspired by the pastel colors of Peeps, in bright yellow, pink, and blue colors.

But you won’t find this drink in stores.

Instead, you’ll have to enter into a #HangingWithMyPEEPS sweepstakes for a chance to win a coveted three-pack of the soda.

All you have to do is submit photos of yourself enjoying the spring weather with Peeps Marshmallow chicks and bunnies and tag @Pepsi, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram.

“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola,” said Todd Kaplan, vice president of marketing for Pepsi, in a news release. “This PEPSI x PEEPS collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long.”

You can enter the sweepstakes by Wednesday, March 31.

In addition to the three-pack prizes, the brands will award 10 grand prizes with a collector’s package of Pepsi X Peeps.

“The Peeps Brand always finds great joy in teaming up with partners to bring our beloved marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with PEPSI on this limited-edition Pepsi x Peeps beverage leading up to the Easter holiday,” said Peeps brand manager Caitlin Servian. “We look forward to seeing how fans express their ‘peepsonality’ as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering.”

The potential winners will be selected in a random drawing around April 7. About 3,160 three-pack prizes will be awarded containing the 7.5-ounce Peeps-flavored Pepsi.

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