Post Engagement In Facebook Ads | Meta Business Help Center

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Post Engagement in Meta AdsThe total number of actions that people take involving your ads across Meta technologies. This metric is in development.

How it's used

This metric lets you measure interactions with posts on your Facebook page and Instagram profile, and compare them to engagement with other ads or campaigns. Post engagement only counts interactions with posts, while page engagement counts interactions with posts and other types of content on your Facebook Page and Instagram profile.

How it's calculated

Post engagement includes actions that people take involving your ads while they're running. Here are some examples of actions that may count towards post engagement:

  • Post shares
  • Post reactions
  • Post saves
  • Post comments
  • 3-second video plays
  • Photo views
  • Link clicks
  • Profile clicks
  • Profile follows
  • Location clicks
  • Hashtag clicks
  • Poll sticker clicks

Related metrics

  • Cost per post engagement
  • Post reactions
  • Page engagement
  • Link clicks

Further reading

  • Understand why Page and post engagement metrics are different between Meta Ads Manager and Facebook
  • About multiple attribution settings
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