Power Up Your Email - Emarsys

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Power UpYour Email

Discover the email marketing strategies top brands are using to engage more customers, increase conversions, and drive growth and revenue.

Make personalized, contextual emails a priority (and don’t settle for less)

Email remains one of the most preferred digital channels from a customer perspective. It’s still the biggest revenue-driver for your marketing, and the foundation for successful cross-channel personalization. But irrelevant, one-size-fits-all email marketing won’t engage your customers, and it won’t build the loyal, lasting relationships that lead to increased revenue and growth.

Why email personalization matters

335%

improvement in results for brands using contextually relevant email vs undifferentiated communication

(eMarketer)

70%

of consumers consider personalized marketing to be a basic expectation when engaging with a brand

(McKinsey)

38%

of customers will leave a brand due to poor marketing personalization efforts

(Gartner)

Powerful insights to Power Up Your Email

Did you know that most email deliverability problems are actually strategy problems? Or that the primary reason a customer opens an email is not the subject line? Learn insights like these and more in our Power Up Your Email video series, where you’ll get expert knowledge and tips to bolster your email marketing strategy and improve email deliverability.

Are you training you customers to ignore your emails

Why your deliverability issue might be a stratey issue

Batch and Blast Emails Could Ruin Your Reputation

The number one reason people open emails

What it takes to evolve to an intelligent email marketing program

What can you learn from negative metrics

How PUMA Europe Achieved 5X Revenue Growth by Delivering Relevant, Personalized Email

Learn how PUMA Europe scaled their omnichannel strategies, improved personalized targeting, and focused on 1:1 email to accelerate their business outcomes.

Hear their story

“We’re at a point now — I’m really pleased to say — that if we send half a million emails, we’re sending half a million [unique] emails. Every single email is unique to that individual customer and what they want to buy and what they’re interested in, based on what we know about them.”

David Witts

— David Witts, CRM Manager, PUMA Europe Thumbnail for video qwcncstdm0

How Reformation Integrates Email with Waitlists to Deliver 1:1 Engagements

“In return, our customers know that they’re […] going to get a time sensitive email with the targeted information that they’re waiting for. This has been particularly instrumental in really coveted product launches.”

— Jessica Ozella, Senior Director Growth Marketing, Reformation

How Total Tools Uses Dynamic Email Personalization to Drive Business Results

“By pairing together [our] first-party data, along with the ability to dynamically target the personalization fields within SAP Emarsys, we have significantly increased the level of dynamic personalization in our everyday communications to customers”

— Sarah Neeson, Customer Engagement Specialist, Total Tools

See how SAP Emarsys brings power to the email marketer

Convert buyers and drive repeat purchases by partnering with our AI to decide who to message, when, and what they should see.