Rapper Travis Scott's Quarter Pounder Is So Popular McDonald's Is ...

Advertisement oopStory continues belowThis advertisement has not loaded yet, but your article continues below.Skip to Content Cut through the noise. Make The National Post your preferred source for trusted news. Set up now >> Cut through the noise. Make The National Post your preferred source for trusted news. Set up now >> Subscribe $0.99/week Search nationalpost.com Perform search

• Subscribe
  • Our Offers
  • My Account
  • Manage My Subscriptions
  • FAQ
• Newsletters
• Canada
  • Canadian True Crime
  • Canadian Politics
  • Health
• World
  • Israel & Middle East
• Financial Post
• NP Comment
• Longreads
• Puzzmo
• Diversions
  • Comics
  • NP News Quiz
  • New York Times Crossword
  • Horoscopes
• Life
  • Eating & Drinking
  • Style
  • Sponsored
    • Play for Ontario
  • Travel
    • Travel Canada
    • Travel USA
    • Travel International
    • Cruises
    • Travel Essentials
  • Culture
    • Books
    • Celebrity
    • Movies
    • Music
    • Theatre
    • Television
  • Business Essentials
  • Advice
• Lives Told
• Tails Told
• Shopping
  • Buy Canadian
  • Home Living
  • Outdoor Living
  • Tech
  • Style & Beauty
  • Kitchen & Dining
  • Personal Care
  • Entertainment & Hobbies
  • Gift Guide
  • Travel Guide
  • Deals
  • Savings
• National Post Store
• More
  • Sports
    • Hockey
    • Baseball
    • Basketball
    • Football
    • Soccer
    • Golf
    • Tennis
  • Driving
    • Vehicle Research
    • Reviews
    • News
    • Gear Guide
  • Obituaries
    • Place an Obituary
    • Place an In Memoriam
  • Classifieds
    • Place an Ad
    • Celebrations
    • Working
    • Business Ads
  • Archives
• Healthing
• Epaper
• Manage Print Subscription

• Profile
• Settings
• My Subscriptions
• Saved Articles
• My Offers
• Newsletters
• Customer Service
• FAQ
• Sign Out

• Newsletters
• Canada
• World
• Financial Post
• NP Comment
• Longreads
• Puzzmo
• Diversions
• Life
• Shopping
• Epaper
• Manage Print Subscription

Advertisement 1This advertisement has not loaded yet, but your article continues below.Breadcrumb Trail Links

1. Home
2. Life
3. Eating & Drinking
4. News
5. World

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.

Article content

Travis Scott is one of the most popular rappers in the world right now, as was roundly demonstrated by the success of his album Astroworld and the airwave ubiquity of its lead single “Sicko Mode.” But Scott’s influence extends well beyond the realm of rap, and his popularity, far from being confined to record sales and sold-out tour dates, is the basis for an entire cottage industry — a merchandising boom of galvanic force and extraordinary proportions. There is no question of Travis Scott being in demand. Whatever product has his name on it becomes, in an instant, impossible to find.

Sign In or Create an Account

Email AddressContinueor View more offersArticle contentArticle content

His latest venture is a corporate collaboration of massive size and prestige: a meal at McDonald’s restaurants. The Travis Scott Meal comprises a Quarter Pounder with Cheese, french fries, and a large Sprite. The Quarter Pounder includes bacon and lettuce, and the fries come with barbecue sauce; the Sprite, as the McDonald’s site clarifies, is served “straight up.” Over the course of the roughly two weeks that it has been available in the United States, the Travis Scott Meal has been so hotly sought after that McDonald’s locations have been running out of ingredients and, in several cases, have sold out of Quarter Pounders entirely. This is a company that sells about two billion hamburgers every year. That’s how popular Travis Scott is — he’s got his name on a normal Quarter Pounder and he’s straining their supply.

Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.We apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Play VideoArticle contentNP Posted

Get a dash of perspective along with the trending news of the day in a very readable format.

• There was an error, please provide a valid email address.

Sign Up

By signing up you consent to receive the above newsletter from Postmedia Network Inc.

Thanks for signing up!

A welcome email is on its way. If you don't see it, please check your junk folder.

The next issue of NP Posted will soon be in your inbox.

Interested in more newsletters? Browse here.

Article content

He has had this effect before, in different circumstances. Scott’s limited collaboration with Nike, the mocha-brown Air Jordan 1 Retro High Travis Scott, sold out in about three seconds flat, as, to be fair, most limited-edition Jordan sneakers do. But almost immediately, pairs of the Travis Scott Jordans were breaking price records at resale sites such as StockX, and a year and a half later, they are one of the most expensive sneakers you can buy anywhere — assuming you can even find them. A brand-new set in men’s size 9 will run you a staggering $2,500 on the resale market right now.

Article content

Ur my hero!!!! Anyway If I can make ur day better makes me happy !!! Imma try to get something up there to u kiddo. ❤️❤️ https://t.co/uBeKERSmdl

— TRAVIS SCOTT (@trvisXX) September 9, 2020

Article contentArticle content

Of course, a hamburger is not the same as a pair of sneakers, and there’s something inherently ridiculous about the idea of a more or less ordinary Quarter Pounder with Cheese becoming a sales sensation among teens. But Scott — and McDonald’s, no less — is well-aware of the absurdity, and the joke of rushing off to the world’s most famous fast-food chain to buy a special-edition burger endorsed by a rapper is part of the whole appeal.

Article contentRead More

1. Raptors cost McDonald's millions in free french fries
2. How McDonald's is using AI to transform itself into a saltier, greasier version of Amazon
3. Advertisement 1Story continues belowThis advertisement has not loaded yet, but your article continues below.

Article content

Don’t get it wrong: the teenagers (and it is predominantly teens) flocking to McDonald’s know that this is basically just a regular Quarter Pounder. But it’s in the spirit of Scott’s fame for fans to chase the hype. 

Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Play VideoAdvertisement 1This advertisement has not loaded yet.Trending

1. 'Door open' for Canada's military help with shipping crisis in Gulf, defence minister says

   News

2. 'Mean tweets' video of Avi Lewis has Alberta New Democrat calling for apology

   Canada
3. Advertisement 2Story continues belowThis advertisement has not loaded yet, but your article continues below.

4. Subscriber only. John Ivison: Carney offers the NDP a revival, if it's shrewd enough to take it

   Subscriber only NP Comment

Advertisement 2AdvertisementThis advertisement has not loaded yet, but your article continues below.Article contentArticle content

You might also be interested in…

• Jordan Peterson’s year of ‘absolute hell’: Professor forced to retreat from public life because of addiction
• If North Korea’s Kim Jong Un dies, who will be his successor?
• ‘Everybody will love it’: A four-day work week could help rebuild Canada’s economy post-COVID-19, experts say

Article content

Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark nationalpost.com and sign up for our cookbook and recipe newsletter, Cook This, here.

Article contentShare this article in your social network

• 
• 
• 
• 
• Share this Story : National Post
  • Copy Link
  • Email
  • X
  • Reddit
  • Pinterest
  • LinkedIn
  • Tumblr

CommentsYou must be logged in to join the discussion or read more comments.Create an AccountSign inJoin the Conversation

Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.

Latest from Shopping Essentials

1. Danier isn't done. Catching up with the Canadian leather brand

   We caught up with the team behind the Canadian leather brand Danier.

   13 hours ago Fashion & Beauty

2. Do you actually need a daily multivitamin? Here's what experts say

   We spoke with industry experts on the surge in supplement interest

   14 hours ago Wellness

3. When is Amazon's spring Prime sale in Canada? Here’s what you need to know

   Here’s what to know about the Big Spring Sale

   17 hours ago Deals
4. Advertisement 3Story continues belowThis advertisement has not loaded yet, but your article continues below.

5. The best Easter basket stuffers for kids in 2026

   Fun options across treats, toys and more

   17 hours ago Gift Guide

6. Best Amazon Canada deals this weekend: Home, tech and more

   Take advantage of these Amazon Canada deals before they're gone

   3 days ago Deals

Featured Local SavingsNotice for the Postmedia Network

This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.

OK

You've reached the 20 article limit.

You can manage saved articles in your account.

Subscribe $0.99/week

and save up to 100 articles!

Looks like you've reached your saved article limit!

You can manage your saved articles in your account and clicking the X located at the bottom right of the article.