Red Ribbon Week

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Red Ribbon inspires our kids to Be Happy, Be Brave, Be Drug Free

Red Ribbon Week takes place each year from October 23 through 31st.

Join us in our MISSION to help keep kids drug-free.

2026 RRW Theme Logo

2026 Red Ribbon Week Theme Announced

We’re thrilled to reveal the 2026 Red Ribbon Week theme, “Make a Difference. Be a Hero. Stay Drug Free.™”, created by Ava Tackett, a student at Griswold Middle School in Griswold, Connecticut, with guidance from Health Teacher Kristen Butremavic. The theme highlights that choosing to live drug-free is an act of leadership and courage—and that everyday decisions can positively influence peers, families, and communities.

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The Red Ribbon Campaign relies on your generosity

For every dollar invested in prevention, $7 are saved in drug-addiction treatment. Join the movement, donate today.

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Red Ribbon Blog

1 min read

We’re Lucky to Have You

Mar 6, 2026 by Peggy B. Sapp, President & CEO

2 min read

National Family Partnership Announces 2026 Red Ribbon Week Theme: “Make a Difference. Be a Hero. Stay Drug Free. ™

Feb 9, 2026 by NFP

3 min read

Love Is Teaching Accountability and Social Norms

Feb 5, 2026 by Peggy B. Sapp, President & CEO

Red Ribbon Mondays:

Step into your hero moment and celebrate a drug-free life. This year, Red Ribbon Mondays shine a spotlight on everyday heroes who are making a difference by choosing to stay drug-free.

Each Monday, we’ll feature one of YOU showing how living drug-free is an act of leadership, courage, and positive influence. Share a short video telling us what being drug-free means to you and how your choices help inspire others at school, at home, and in your community.

Be a hero. Make a difference. Take the spotlight by completing our survey—we can’t wait to celebrate your story.

Take Survey Tweets by redribbonweek

Share Your Story.

Use the form below to send us your Red Ribbon Monday Story. You may be featured on our website!

Grassroot Beginnings

Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985. In honor of Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin. Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.

Get Involved

Check out our Red Ribbon Week 2025 Planning Guide.

Red Ribbon Merchandise

When you purchase Red Ribbon themed merchandise, you're helping support drug-use prevention efforts nationwide.

Take the Pledge

Take the National Red Ribbon Campaign Pledge now and be a part of the creation of a drug free America.

One person can make the difference

The Red Ribbon Campaign serves as a catalyst to mobilize communities, educate youth and encourage participation in drug prevention activities.

Join the movement

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